---
title: About Organic CPP Results
description: Organic CPP Results shows you which custom product pages are appearing in App Store organic search results, for your app and for any competitor.
---
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3. [Organic CPP Results](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#organic-cpp-results)
# About Organic CPP Results
Organic CPP Results shows you which custom product pages are appearing in App Store organic search results, for your app and for any competitor.
This article explains what the tool tracks, what the data represents, and how it fits into your workflow.
To start using the tool, see[Analyze custom product page performance by app](https://helpcenter.mobileaction.co/en/analyze-custom-product-page-performance-by-app?hsLang=en) or [Find which keywords trigger custom product pages](https://helpcenter.mobileaction.co/en/find-which-keywords-trigger-custom-product-pages?hsLang=en).
### What Organic CPP Results tracks
Apple can display a custom product page instead of an app's default product page in search results when it determines the custom page is more relevant to a user's search intent.
Organic CPP Results surfaces where this is happening, which pages are appearing, for which keywords, and across which time periods, so you can monitor it without running manual searches or checking App Store Connect individually.
The tool is organized around two starting points.
**CPP by App** starts from an app: you select an app and see every custom product page that has appeared in organic search for it.
**CPP by Keyword** starts from a search term: you enter a keyword and see every app whose custom product page is appearing for that term.
Both views draw from the same underlying data; the difference is the angle of analysis.
### What the data is useful for
For ASO managers, the CPP by App view tells you which of your custom product pages are generating organic visibility and which keywords are triggering them. If a page is appearing consistently for a high-volume term, that tells you something about how Apple is reading the page's relevance and gives you an input for decisions about creative updates, metadata alignment, or keyword targeting.
For UA managers, organic CPP data provides useful context for paid strategy. A custom product page that is already performing well organically for a keyword is a reasonable candidate to test in an Apple Ads campaign targeting that same term. The two signals together give a more complete picture of how a page is performing.
For competitive analysis, CPP by Keyword shows you which competitor pages are appearing for terms you care about, what those pages look like, and when they first appeared. This tab helps you understand how competitors are using custom product pages before you finalize your own creative or keyword strategy.
### What the tool does not cover
Organic CPP Results shows organic search visibility only.
It does not show paid Apple Ads impressions, tap-through rates, conversion rates, or install data. The First Seen Date and Last Seen Date columns reflect when a custom product page was observed in organic search; they are not campaign dates.
Competitor data is read-only. You can see a competitor's custom product page creatives and the keywords associated with them, but you cannot access their performance metrics.
### Related links
- [Analyze custom product page performance by app](https://helpcenter.mobileaction.co/en/analyze-custom-product-page-performance-by-app?hsLang=en)
- [Find which keywords trigger custom product pages](https://helpcenter.mobileaction.co/en/find-which-keywords-trigger-custom-product-pages?hsLang=en)
- [Compare competitor custom product page strategies](https://helpcenter.mobileaction.co/en/compare-competitor-custom-product-page-strategies?hsLang=en)
---
### Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.
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