Keyword Inspector is a tool in the MobileAction platform that lets you analyze any keyword in depth (seeing who ranks for it, how search volume has trended, and how impression share is distributed across apps) without needing to have the keyword tracked in your account first.
If you want to start analyzing a keyword right away, go to Analyze keyword metrics with Keyword Analysis. To compare multiple keywords at once, go to Compare keyword performance across terms.
How Keyword Inspector is structured
Keyword Inspector has two tabs.
The Keyword Analysis tab is for analyzing one keyword at a time in detail.
The Performance Comparison tab is for comparing up to five keywords against each other using volume history charts and Share of Voice data. Both tabs support App Store and Google Play Store, and you can switch storefronts using the country selector at the top right.
What Keyword Analysis shows
When you search for a keyword and click Analyze, the tool loads several data sections for that keyword.
- Overview: The keyword's Volume, Difficulty, and total Ranked Apps count for the selected storefront.
- Top 3 Categories: The App Store categories where this keyword is most searched, with each category's percentage share of total searches. This shows which app verticals the keyword is most relevant to.
- Organic Impression Share: A donut chart showing which apps capture the largest share of organic search impressions for this keyword. The top three apps are listed with their percentages. Click See more to view the full breakdown.
- Apple Ads Impression Share: Adonut chart showing which apps are capturing paid impression share for this keyword through Apple Ads. Click View all to see the complete list.
- Volume History: A 90-day chart showing how the keyword's search volume has changed over time. Hover over any point to see the exact volume value for that date.
- Organic Keyword Search Results: A table showing the apps currently ranking organically for this keyword in ranked order. Each row shows the app name, whether the keyword appears in the app's Title and Subtitle, the app's Rating and Rating Count, its primary Category, and its Category Ranking with a change indicator. You can add any app in this table as a competitor or set it as your main app using the icons on each row.
What Performance Comparison shows
The Performance Comparison tab shows a Volume History chart and a Share of Voice table for all the keywords you enter.
The Volume History chart plots each keyword as a separate color-coded line so you can compare volume trends across terms over the same time period.
The Share of Voice table below the chart shows each keyword's Volume, Difficulty, Ranked Apps count, Organic Impression Share, and Apple Ads Impression Share side by side.
What Relative Keywords are
After you analyze a keyword, a row of Relative Keywords appears below the search bar.
These are semantically related keywords with their volume scores shown inline. Clicking any relative keyword runs a new analysis for that term without requiring you to type it manually, so you can move quickly through related keyword research.
How the Translation toggle works
The Translation (EN) toggle at the top right of Keyword Inspector translates keyword text into English when you are working with a non-English storefront. The toggle only applies to storefronts whose primary language is not English; it is not available for the United States, the United Kingdom, Canada, Australia, New Zealand, Ireland, and Jamaica.
When to use Keyword Inspector
Keyword Inspector is most useful when you want to understand a specific keyword before deciding whether to target it, rather than monitoring keywords you are already tracking.
Use it to evaluate a new term's competitive landscape before adding it to your metadata or Apple Ads campaigns, or to compare a shortlist of candidate keywords and decide which ones are worth pursuing.
Related links
Analyze keyword metrics with Keyword Analysis
Compare keyword performance across terms
Add keywords to Keyword Tracking
Find keyword gaps with Direct Comparison
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.