CPP By Keyword is a tool in Search Ads Intelligence that reveals which custom product pages are competing on any keyword in Apple Ads. Enter a keyword and see which apps are pairing tailored product page experiences with that term, along with their impression share and first seen date.
What CPP By Keyword shows you
The page displays the keyword along with its search volume at the top, followed by a table of every custom product page detected on the keyword. Each row shows the app, a creative preview, category, impression share, and the first seen date.
When to use CPP By Keyword
- Check whether competitors are running custom product pages on your most important keywords and study how their creative messaging is tailored for those terms.
- Identify high-volume keywords with few CPPs as potential opportunities to stand out with a targeted custom product page.
- Spot recently first-seen CPPs on competitive keywords as signals of fresh creative moves worth tracking.
- Compare impression share across CPPs on the same keyword to see which app is dominating the paid placement for that term.
Related links
- Analyze custom product pages for a keyword
- Read the custom product page detection details
- Set the region and date range
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.