About Compass Impact
Compass Impact helps you understand how user acquisition activities may have affected app performance before and after they happened.
You can use Impact to review selected UA activities in context and compare KPI changes around those activities. This helps you evaluate whether an activity may have contributed to changes in visibility, rankings, downloads, revenue, or other performance metrics.
Use Compass Impact when you want to answer questions such as:
- Did a UA activity affect app performance after it started?
- Which KPIs changed before and after an activity?
- How did performance move around a specific activity date?
- Which activities may be worth repeating, adjusting, or investigating further?
Impact is especially useful when you want to move beyond tracking activity timelines and understand possible performance outcomes. Instead of only showing what happened, Impact helps you review what changed after it happened.
You can use these insights to evaluate campaign outcomes, compare activity effects, and fine-tune future UA strategies.
Related links
- How to select apps and competitors for impact analysis
- Understand Compass Impact activities and before-and-after analysis
- Compass Trace
- Compass Explore
Need more help?
If you have questions about Compass Impact, contact your Customer Success Manager or reach the support team through live chat.