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I can't find the Bid Amount column. Is this a bug?

No, this is not a bug. Bid-related columns are not shown by default and are not available at every layer. To see one, add it via the Columns editor on the layer where it already exists. Bid Amount, for example, is a Keywords-layer column and it is a default column that appears when you’re in the Keywords layer.

How to add a bid column

  1. Open Ads Manager and go to the layer you need (Campaigns, Ad Groups, or Keywords).
  2. Click Columns above the table.
  3. Type "bid" in the Search by Metric field to filter to bid-related columns.
  4. Check the column you want, then click Apply.

Which bid columns exist at each layer

Bid columns differ by layer, so a column you are looking for may only exist at a specific one. Searching "bid" in the Columns editor returns the following:

Layer

Bid-related columns

Campaigns

Bidding Strategy

Ad Groups

Bidding Strategy, Default CPT Bid

Keywords

Suggested Bid Amount, Bid Strength, AI Smart Bidding Settings, AI Smart Bidding Min Bid Limit, AI Smart Bidding Max Bid Limit, Bid Amount, Last Bid Update, Default CPT Bid

If you cannot find a specific bid column, check that you are on the right layer. Bid Amount lives at the Keywords layer, while Default CPT Bid is available at the Ad Groups and Keywords layers.

Related links

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat!