Understand Analytics Overview metrics

Analytics Overview shows summary metrics for downloads, revenue, conversion funnel performance, organic performance, and keyword visibility.

The metrics you see may change depending on the selected app, store, country, date range, and connected integrations.

Download Overview metrics

Download Overview shows download performance for the selected app and filters.

Metric	Description	Availability
App Store Total Download	Total App Store downloads for the selected app, countries, and date range	Available for App Store apps when App Store Connect data is connected
Google Play Store Total Download	Total Google Play Store downloads for the selected app, countries, and date range	Available for Google Play Store apps when Google Play Console data is connected
Apple Ads Download	Downloads attributed to Apple Ads campaigns	Available when Apple Ads data is connected

If Apple Ads data is not connected, Apple Ads Download may be unavailable or shown as zero.

Revenue Overview metrics

Revenue Overview shows revenue-related data for the selected app and filters.

Metric	Description	Availability
Sales	Total sales amount for the selected App Store app and filters, before applicable deductions	Available for App Store apps when sales data is connected
Revenue	Revenue amount for the selected Google Play Store app and filters	Available for Google Play Store apps when Google Play Console data is connected
Proceeds	Net earnings after applicable store deductions	Available when the proceeds data is provided by the connected store source

Metric names may differ by store. For example, App Store apps may show Sales and Proceeds, while Google Play Store apps may show Revenue and Proceeds.

Conversion Funnel Overview metrics

The Conversion Funnel Overview shows how users move through store acquisition steps.

The funnel changes based on the selected store and available data.

App Store funnel metrics

Metric	Description
Impressions	The number of times your app was shown or viewed, when available
First-Time Downloads	Downloads from users who downloaded the app for the first time
Conversion Rate	The percentage of users who moved from the available upper-funnel step to download, when enough data is available

If impressions or another required funnel step is unavailable or zero, the conversion rate may show as 0.00%.

Google Play Store funnel metrics

Metric	Description
Store Listing Visitors	Users who visited your Google Play Store listing
Store Listing Acquisitions	Users who installed the app after visiting your store listing
Conversion Rate	The percentage of store listing visitors who became store listing acquisitions

Use this section to check whether store visibility or store listing traffic is converting into downloads or acquisitions.

Organic Performance Summary metrics

Organic Performance Summary shows organic visibility and rating signals.

Metric	Description
Average App Ranking	Your app’s average ranking position across ranked keywords for the selected filters
Average Rating	Your app’s average star rating for the selected store data, when available

A lower average app ranking number usually means a stronger ranking position. For example, an average ranking of 20 is better than an average ranking of 150.

If rating data is unavailable for the selected app, store, or date range, Average Rating may show as 0.0.

Total Ranked Keywords metric

Total Ranked Keywords shows how many keywords your app ranks for during the selected period.

Metric	Description
Total Ranked Keywords	The total number of keywords where your app appears in search rankings for the selected filters

Use this chart to understand whether your app’s keyword coverage is increasing, decreasing, or changing over time.

The chart includes:

Option	Description
Trend Line	Shows the keyword trend over time
Values	Shows keyword count values on the chart

Percentage change indicators

Some cards include a percentage change indicator next to the main metric.

This shows how the metric changed compared with the previous comparable period. A downward indicator means the metric decreased.

For ranking metrics, review the percentage change together with the actual ranking value. A lower ranking number usually means a stronger ranking position.

Data differences by store

Analytics Overview supports both App Store and Google Play Store data, but not every metric appears the same way for both stores.

Area	App Store apps may show	Google Play apps may show
Downloads	App Store Total Download, Apple Ads Download	Google Play Store Total Download
Revenue	Sales, Proceeds	Revenue, Proceeds
Conversion funnel	Impressions, First-Time Downloads	Store Listing Visitors, Store Listing Acquisitions
Organic performance	Average App Ranking, Average Rating	Average App Ranking, Average Rating
Ranked keywords	Total Ranked Keywords	Total Ranked Keywords

Need more help?

If you have questions about Analytics Overview, contact your Customer Success Manager or reach the support team through live chat.