Top Developers displays several detail columns for each developer in the ranking. Together, they tell you how broad a developer’s portfolio is, how diverse its media mix is, and how aggressively it invests in paid creatives.
The developer columns
- Developer: The publisher or studio behind the apps in the portfolio.
- Apps: The developer’s apps detected running ads, with the most prominent shown as icons in the row.
- Ad Networks: The ad networks the developer’s portfolio runs on, such as Meta, Instagram, Unity Ads, AppLovin, or IronSource.
- Creatives: The total number of unique creatives detected across the developer’s portfolio.
- Impression Score: An aggregate score reflecting the paid impression strength of the developer’s portfolio.
How to read the metrics together
- A high impression score with many apps and creatives points to a developer running a broad, well-resourced paid strategy.
- A high impression score with few apps and creatives often signals a focused developer investing heavily in a small number of titles.
- A wide range of ad networks shows the developer is diversifying media buys rather than concentrating spend on one channel.
Related links
- View the top developers ranking
- Filter by publisher, platform, country, ad network, category, and date
- Export the developer list
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.