Read the custom product page detection details
CPP By Category displays several columns of details for each custom product page in the category. Together, they tell you which apps are running custom product pages, what those creatives look like, and how long each has been active.
The custom product page detection columns
- App: The app running the custom product page.
- Creatives: A preview of the screenshots and promotional text used on the custom product page.
- Taxonomy: The app taxonomy or game taxonomy the app belongs to.
- Category: The App Store category the app belongs to.
- First Seen Date: The earliest date the custom product page was detected running.
- Last Seen Date: The most recent date the custom product page was detected running.
- URL: A link that opens the custom product page in the App Store.
How to read the metrics together
- A long gap between first seen and last seen suggests an evergreen custom product page that the app keeps in rotation.
- A recent last seen date paired with an old first seen date often points to a still-active campaign.
- Multiple custom product pages from the same app inside one category show a layered creative strategy worth studying in detail.
Related links
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