Read keyword performance metrics
Search Result/Keyword shows four headline metrics at the top of every keyword analysis. Together, they help you decide whether a keyword is worth bidding on, ranking for, or monitoring.
The four headline metrics
- Volume: The search popularity score for the keyword. Higher volume means more searches, and more potential impressions for apps that rank or run ads on it.
- Chance: An estimate of how achievable it is to rank for the keyword. A higher chance score means lower competition relative to the keyword’s volume.
- Ranked Apps: The total number of apps ranking organically for the keyword in the selected market.
- Apps running ads: The number of apps currently bidding on the keyword in Apple Ads.
How to use these metrics together
Read the metrics as a set rather than in isolation:
- High volume and high chance mean a strong opportunity worth targeting.
- High volume and low chance signals a competitive keyword where ranking organically will be difficult, so paid ads may be the faster path.
- Many apps running ads means the keyword is already commercialized, so expect higher bid pressure.
- Few apps running ads on a high-volume keyword can point to an underserved opportunity.
Related links
- Analyze a keyword’s competitive landscape
- Track impression share trends over time
- Review the apps ranking for a keyword
- Set the region and date range
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.