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Monitor and manage budget allocation groups

Use the Budget Allocation page to review your groups, track performance, and monitor daily results. This page helps you find allocation groups quickly and understand how they are performing over time.

Find and review your allocation groups

  1. Log in to your account.
  2. In the left menu, go to Co-pilot → Budget Allocation.
  3. Review the allocation table. If you haven’t created any groups yet, you’ll see an empty state.

Use filters to narrow results

At the top of the page, you can:

  • Search allocations by name.
  • Filter by status: active or paused.

Understand key dashboard metrics

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The dashboard includes these main metrics:

  • Overall Daily Budget: The total daily budget set for a specific budget allocation group. If edited, the change is implemented the next day.
  • Last Day’s Spend: The last day’s total spend across all campaigns in the group.
  • Last Day’s Installs: The last day’s total installs across all campaigns in the group.
  • Last Day’s Avg. CPA: The last day’s average CPA across all campaigns in the group.

Review performance trends

To open the performance graph for an allocation, click the small arrow icon at the end of the row.

In the graph view, you can review performance over time and change the time range to focus on the period you want to check.

Use this view to monitor how the allocation is pacing and how key metrics are changing.

Manage status and budget changes

From the table, you can review whether an allocation is paused or active.

If you edit the Overall Daily Budget, the updated value is implemented the next day.

If you need different daily budgets on specific days instead of changing the budget manually, see Plan budgets with Budget Scheduler.

Best practices and common pitfalls

Budget Allocation uses a CPA-focused distribution strategy. It prioritizes increasing installs and reducing CPA. Because of that, it may not always match broader business goals.

For example, overall return on ad spend may decrease if your goal is not closely tied to installs and CPA.

Be careful when grouping Discovery and Generic campaigns together. Discovery campaigns typically have lower CPA, while Generic campaigns may deliver higher return on ad spend. When they are grouped together, Budget Allocation may favor the lower-CPA Discovery campaigns, which can reduce overall return on ad spend.

Related links

Need more help?

If you need help with Budget Allocation, contact your Customer Success Manager or use live chat.