Budget Allocation Overview
Budget Allocation automatically distributes the set daily budget across selected Apple Ads campaigns based on CPA, CPI, or CPG performance.
Use these articles to understand how Budget Allocation works, create and manage allocations, monitor results, and resolve common issues.
Get started
Learn what Budget Allocation does, how its main settings work, and which article to read next.
Understand Budget Allocation
Compare CPA, CPI, and CPG, and understand the goal and attribution settings available for each KPI.
Learn how daily and monthly caps apply to the daily budget and when Budget Scheduler is available.
Understand how Budget Allocation handles under-spend and over-spend, applies the 40% floor, and calculates the initial daily budget distribution.
Learn how campaigns are ranked by CPA, CPI, or CPG and how budget moves gradually toward better-performing campaigns.
Learn how the minimum daily budget is calculated and why the final allocated total can sometimes exceed the configured budget.
Set up and manage Budget Allocation
Follow the four-step setup process to select an app, KPI, campaigns, daily budget, and cap type.
Change supported allocation settings, manage included campaigns, stop or restart budget distribution, or permanently delete an allocation.
Set different daily budgets for selected future dates on daily-cap allocations.
Monitor and analyze
Use the Daily Overview, trend chart, allocation table, and Details page to review budget, spend, consumption, status, schedules, and performance.
Resolve issues
Find out why an option is unavailable, an allocation cannot be created or updated, a schedule cannot be used, or allocation behavior differs from what you expected.
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.