Budget Allocation Overview

Budget Allocation helps you maximize budget usage without overspending. It is available once your account is connected to Apple Ads API, and it is designed for steady pacing and budget oversight. 

Use this page to find the right article for setting up a group, monitoring performance, or planning daily budgets for specific days.

Get started

• Set up a budget allocation group

Create a new allocation group, select the campaigns you want to include, and choose a cap type. 

• Monitor and manage budget allocation groups

Review your allocation groups, check key metrics, and use the graph view to follow performance trends. 

• Plan budgets with Budget Scheduler

Set different daily budgets for specific days or date ranges when you need more control over pacing. 

Need more help?

If you need help with Budget Allocation, contact your Customer Success Manager or use live chat.