The Today Tab tool in Search Ads Intelligence tracks every app running ads on the App Store’s Today tab in a given market. The Today tab is the App Store’s most prominent placement, appearing at the very top of the store when users open it, making it one of the highest-visibility ad slots available through Apple Ads.
What Today Tab shows you
The tool gives you a daily snapshot of every app detected running Today tab ads in the selected market, ranked by impression share. Each row shows the app’s impression share on the placement, its Apple Ads Visibility Score, and its App Store category. The total number of detected runners appears at the bottom of the table.
When to use Today Tab
- Monitor which competitors are investing in the Today tab placement and how their impression share shifts day over day.
- Identify apps with high impression share on the Today tab but a lower overall Visibility Score, which can signal a focused investment in this specific placement.
- Track how the runner list changes around seasonal moments, product launches, or campaign windows.
- Use category filtering to narrow the list to your direct competitive set and see who is dominating the placement in your space.
Related links
- View daily Today tab ad runners
- Read the performance metrics
- Filter and sort the runner list
- Set the region and date
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.