About Localization
Localization is a tool in the MobileAction platform that shows you how your app and your competitors are localized across 89 countries, so you can identify missing metadata, compare coverage with competitors, and find markets where stronger localization could improve your performance.
If you want to start reviewing your localization coverage right away, go to Check localization coverage across markets.
How the Localization table works
When you open Localization, the tool loads a table grouped by language. Each language group lists your selected app alongside any competitors you have added.
For each app, the table shows its localization status using three badge indicators: T for Title, S for Subtitle, and D for Description. A green badge means that the field is localized for that language. A yellow badge means it is not, and a gray badge means the app is not available in that language.
The table also shows each app's Rating, Rating Count, Category Ranking and Overall Ranking for that market, so you can connect localization status to actual performance data. This makes it easy to see whether markets where you are unlocalized are also markets where competitors with full localization are ranking higher.
What expanding a row shows
Clicking the arrow next to any app row expands it to show the full localized content for that market. The expanded view includes the localized Title, Subtitle, Screenshots, and Description.
For the Title and Subtitle sections, a Get keywords button extracts the keywords from that localized text and displays them as tags with their search volume scores, so you can see which terms a competitor is targeting in that language without leaving the page.
How competitors appear in the table
When you add competitors to the Localization view, they appear as additional rows within each language group, alongside your own app.
Each competitor row has the same T/S/D badges and the same expandable row functionality, so you can compare localization depth side by side across every market in the table.
What the language filter does
The language filter at the top of the table lets you narrow the view to one or more specific languages. This is useful when you want to focus your analysis on a target market rather than reviewing all 89 countries at once.
When to use Localization
Localization is most useful when you are planning to expand into new markets, preparing a metadata update for a region where you are underperforming, or auditing your current coverage to find languages where competitors have localized and you have not. Because the tool shows competitor data alongside your own in the same table, you can benchmark your coverage directly against the apps you compete with.
Related links
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.