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About CPP By Category

CPP By Category is a tool in Search Ads Intelligence that shows every custom product page detected within an App Store category, app taxonomy, or game taxonomy. Use it to map the CPP landscape across your space rather than focusing on a single app or keyword.

What CPP By Category shows you

Each row in the table represents one custom product page detected in the category. Columns include the app, a creative preview, the app’s taxonomy and category, the first seen date, the last seen date, and a URL link to open the CPP in the App Store directly.

When to use CPP By Category

  • Get a broad view of which apps in your category are actively running custom product pages and how many variants they deploy.
  • Identify CPPs with a long gap between first seen and last seen as evergreen creatives the app keeps in rotation.
  • Spot multiple CPPs from the same app within a category as a signal of a layered creative strategy worth studying in detail.
  • Use the App Store URL to open any CPP directly and view the full experience as a user would see it.

Related links

Need more help?

If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.