Tracking the right competitors is key to optimizing your strategy. Here’s how you can add competitors to your tracked app and organize them into custom lists:
Adding competitors to your tracked app
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Select the app you want to analyze from any supported tool (like Metadata Optimizer or Keyword Intelligence).
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Click the + icon next to the existing competitor app icons.
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From the popup, either:
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Search for a specific competitor app, or
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Choose from the Suggested Apps list.
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Click the + icon next to an app to add it as a competitor. Apps that have already been added will display a blue checkmark.
Creating a new competitor list
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Click on the All Competitors dropdown.
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Select Add New to create a custom competitor group.
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Name your new list and start adding apps to it using the same method above.
You can now switch between different competitor lists and compare keyword strategies accordingly.