What is Share of Voice?

How do we calculate it?

Share of Voice is based on the impression share value an app gets upon searching a keyword within the store.

What is the methodology?

Here, we provide a complete analysis of the keyword, including its share of the category, along with Chance and Popularity scores.

How often is the data updated?

The calculations are updated daily.

What is the data coverage?

This metric only covers the App Store apps currently.