What is Search Ads Visibility Score?

Why is this metric useful?

We provide an understanding of how visible an app is, inorganically.

How do we calculate it?

We show all of the keywords an app is bidding on using Apple Ads, along with the popularity score.

What is the methodology?

We give every app a score on a scale from 0 to 100, with 100 being the highest inorganic visibility.

How often is the data updated?

The data is updated once a week.

What is the data coverage?

This feature only supports apps in the App Store currently within the Apple Ads active countries.