Why is this metric useful?
You can estimate how popular your selected keyword is based on its popularity score. This is the only exact data available to measure traffic that is provided directly from a store.
How do we calculate it?
Popularity Score is provided directly from Apple through Apple Ads, given that our one and only SearchAds.com platform is one of the few official campaign management platforms of Apple. For those countries where Apple Ads is active, we provide popularity as a volume to show the traffic generated from a specific keyword, directly from Apple Ads. Read more on this.
What is the methodology?
The values are on a scale of 5 - 100, with 100 being the most searched keyword and the rest is scaled accordingly.
How often is the data updated?
The data is updated daily.
What is the data coverage?
This feature currently supports only apps in the App Store within the Apple Ads active countries.