How do we calculate it?
We use different profiles to emulate searches that occur in the App Store by pinging Apple servers millions of times throughout the day.
What is the methodology?
We employ several statistical sampling techniques to mitigate accuracy issues, including sending a large number of requests, utilizing multiple users, and distributing requests across different periods throughout the day. What is worth mentioning here is that there are discrepancies between SoVs. Nevertheless, we believe that observing bidding trends of your competitors and actual keywords targeted by them still holds significant value.
How often is the data updated?
The data is updated daily.
What is the data coverage?
Only covered for the apps that have Apple Ads efforts.