SearchAds.com Platform Overview
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      Simplify and succeed: Introducing Optimize

      As SearchAds.com, our primary goal is to simplify your campaign setting and optimization process. With Optimize, you can boost your campaign performance with just a few clicks. This guide will walk you through the features and benefits of Optimize and how to use them effectively.

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      Why use Optimize?

      By using Optimize on SearchAds.com, you're taking a step towards efficiency. This feature minimizes manual work, leading to both time and cost savings. Especially for newcomers, the platform is intuitive and straightforward, ensuring a smooth start. And the best part? You can see the positive impact of your efforts in the Overview section 7 days after activating the process and compare results.

       

      Getting started

      • Navigate to the Campaigns tab.

      • Select the campaigns where you want to implement Optimize. (Note: Only campaigns with the placement “Search results” are eligible.)

      • Ensure you've identified the campaign type (Discovery, Generic, or Competitor). Remember, Brand campaigns are excluded.

         

      How Optimize works

      For Generic or Competitor campaign types,Optimize will:

      • Identify current Keywords with the potential for greater volume.

      • Identify Campaigns that are ready for scaling and increase their bid and budget.

      • Pinpoint current Keywords that can be cost-optimized as they lose relevance.

      • Identify new Keywords with increasing volume installs and generating demand.

      For Discovery campaign types, Optimize will:

      • Add high-performing Keywords to Ad Groups.

      • Exclude low-performing Keywords.

         

      Performance metrics

      Seven days post-activation, you'll see the metrics Total Savings Taps, Total Savings Installs, Installs, Conversion Rate, TTR, Average CPT, and Average CPA at the top of your page. Compare your results week-on-week to understand the impact of Optimize.

      Keep in mind:

      • Optimize is designed to lift up campaign performance in the shortest timeframe possible and will become passive after 6 weeks.

      • Optimize should only be used for campaigns without active Automations (except slack/email notifications) or Smart Bidding.

      Optimize is a powerful tool designed to make your campaign optimization process seamless and efficient. Dive in and experience the benefits today!