The iOS Download Report dashboard provides a comprehensive view of your app’s download performance by consolidating data from App Store Connect and Apple Ads through API-based integrations. This eliminates the need to juggle multiple dashboards and makes it easier to:
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Monitor total downloads across organic and paid channels
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View detailed source-level breakdowns (e.g., Search, Browse, App Referrer, Web Referrer)
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Measure the impact of Apple Ads campaigns
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Compare performance over time using date range comparisons
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Segment analysis by country and app
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Export data by day, week, or month to inform reporting or strategy sessions
Whether you're a growth marketer, performance analyst, or UA manager, this dashboard offers a centralized, reliable view to guide your decisions.
What you need to access the page
To view and use the iOS Download Report, you must integrate at least your App Store Connect account.
Integration requirements
To get the most out of the iOS Download Report, you’ll need to integrate both your App Store Connect and Apple Ads accounts. Together, these integrations unlock a complete view of your app’s download performance, letting you monitor total downloads, compare paid and organic metrics side by side, and analyze traffic sources all in one place.
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App Store Connect integration is required to access the dashboard.
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Apple Ads integration is optional, but strongly recommended. Without it, paid download data and Apple Ads performance will not appear.
If you have:
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Only Apple Ads: You’ll be prompted to integrate App Store Connect first.
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Only App Store Connect: You can access the dashboard, but Apple Ads columns will show "N/A."
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Both integrations complete: You’ll be directed straight into the dashboard
Metric calculations
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Apple Ads Download = Apple Ads Tap-through Installs
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App Store Organic Download = App Store Download (Search +Browse) - Apple Ads Download
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App Store Paid Download = App Store Total Download - App Store Organic Download
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App Store Total Download = All downloads from all available sources (Search, Browse, App/Web Referrer, App Clip, Event Notification, Institutional Purchase, Unavailable)
Key use cases
1. Monitor download trends across time
Visualize how your app’s downloads are performing over time across all available sources with daily, weekly, or monthly granularity.
2. Understand organic vs. paid impact
View side-by-side metrics to evaluate how much of your growth is driven by Apple Ads vs organic traffic.
3. Deep-dive into download sources
Break down your download data by:
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Search
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Browse
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App Referrer
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Web Referrer
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App Clip
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Event Notification
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Institutional Purchase
This allows you to identify which sources are contributing the most and where your campaigns or store presence may need optimization.
4. Compare campaign or seasonality effects
Use the compare date range feature to see the impact of a specific campaign, event, or seasonal period. Solid and dashed lines represent different periods for quick trend spotting.
5. Simplify team reporting
Export full tables with key metrics for selected date ranges, perfect for monthly reports, presentations, or external analysis tools.
Quick tips
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Use filters at the top to select specific apps and countries.
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The dashboard defaults to the last 7 days; adjust date range as needed.
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Use the “Integrate Now” button in the line chart or landing page to connect Apple Ads.
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Hover over chart lines or bars to see tooltips with exact values and percentage changes.
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Enable or disable source types using checkboxes in the Source Details section.
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Look for "N/A" in Apple Ads columns when integration is missing.
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Compare date ranges to identify trends and performance shifts.