Manage all your Apple Ads campaigns with Ads Manager

In addition to the table viewing option "compare," you can also check the comparing metrics along with the green and red tags on the table. Once you select your comparing dates, your chart on the Ads Manager will be able to give you instant snapshots of your metrics.

2- Once you click “Scheduled Reports,” you’ll see a dropdown menu, giving you 3 options: Create, Manage, and Logs. If this is your first time creating a scheduled report, click Create. Keep in mind that you can easily manage and see the logs showcasing the historical actions taken for any scheduled report by clicking Logs here on your Ads Manager as well. 

 

3- After clicking Create, a pop-up window will open on your screen. The first step of your Scheduled Reports creation process is deciding on the data you’d like to get the reports for. You have 3 options:

• Select row by row to create a custom data set, and then get the scheduled reports for this selected data set.

• Get the reports for the current data set you see before starting the scheduled reports creation process.

• Get the reports for all data you have.

The second data-related element you need to set is the reporting type. You can get your reports in an aggregated data format. If you choose this type, we aggregate metrics for the selected period and provide 1 row for each item. Or you can choose to get your reports daily. If you choose this type, we report metrics in daily granularity for the selected period and provide 1 row for each day.

The next thing you need to decide is the date range. Choose the date range to include data in your report.

Lastly, for the data section, select the columns (metrics) you’d like to include in your reports. This section allows you to remove columns; however, adding columns here is not possible. Please use Ads Manager to add columns.

4- After you are done with the data set selection, you need to decide on the schedule by switching to the Schedule tab.

Within this tab, decide the frequency you’d like to get the reports. If you select “Run report on specific days & times,” a timing sheet will open in your pop-up screen, allowing you to customize the specific times you’d like to get the reports.

You can also select a date range to receive the reports within a selected time frame. If you choose this option, you’ll get the reports at your selected frequency starting from your start date, and our system will automatically stop sending your reports on your selected end date.

The last tab you must decide on before setting up your scheduled reports is the Destination tab. You can get your reports via Email or Slack, and currently only in CSV format. Also, before finalizing, this is where you need to name your reports for better analysis.

Multi-layered campaign management

You can also manage different layers of your Apple Ads campaigns directly on the platform. Here’s how;

To start a new campaign, click the “Create” button in the Campaigns layer, choose a campaign group, select the app and ad placement, and set your budget to create your campaigns.

This action opens a page where you select the campaign group under which you wish to organize the new campaign(s). This step is crucial for setting different access levels for users if needed.

On the same page, you need to select the app and ad placements. Then, proceed on the next page with the rest of the campaign settings. Once these settings are complete, your campaign will be active and ready to run.

Creating a campaign is just one of the actions you can take through the Ads Manager interface. If you click on the Actions button, you’ll find actions you can take according to the layer you’re on.

If you want to make changes quickly to your campaign on the Ads Manager interface, all you need to do is click on the Quick Edit button. The platform will let you edit the daily budget, country or region, and the name of the campaign, but just like the Actions button, the edits you can make changes depending on the layer you’re on.

Additionally, you can add automations for your campaigns by clicking on the Add Automation Rule+ button in the same line as the Create button. When you click on the Add Automation Rule+ button, you’ll be redirected to the Automations tool, where you’ll find 20+ templates built for your specific needs and multi-layer automation options.

To review historical data on campaign budgets, ad spend, and other related metrics, click on the graph icon next to the campaign budget field.

By simply clicking the edit button under the ad group name, you can manage your ad groups by configuring keyword bids and customizing demographics directly within the Ad Groups layer.

You will notice a column named “Strategies’' which indicates whether an automation or Smart Bidding activities are enabled for a specific ad group. This information is also accessible on other layers, providing a comprehensive view of the bidding strategies in use across different layers of your advertising efforts.

In the Keyword layer, you can manually adjust keyword bids, and in the Search Terms layer, you can view search terms along with Apple's Share of Voice data. This data helps you understand the distribution of impressions among these terms, offering insights into how much share your ads are getting compared to competitors.

Add and manage negative keywords from the Negative Keywords tab to refine your targeting and improve campaign performance, ensuring that your ads do not bid on unwanted terms. This functionality allows you to exclude specific terms that you do not want your ads to bid on, ensuring more targeted ad placement and improved campaign performance.

Additionally, if you have previously added any negative keywords, you can easily find and manage them within this layer.

Monitor your custom product pages' performance on the CPP layer of the dashboard. Compare performance metrics along with the assets that have been used.

Bulk actions in campaign management

Managing large-scale Apple Ads campaigns often requires efficiency and consistency. With Ads Manager’s bulk actions, you can quickly perform mass edits and updates across different layers, saving valuable time and reducing manual work.

Where you can apply bulk actions 

You can access the Actions dropdown in each layer’s tab to manage multiple items simultaneously:

Layer	Available Bulk Actions
Campaign Groups	Activate, Pause, Edit, Delete, Duplicate, Upload/Download Data, Show Funnel, Rule
Campaigns	Activate, Pause, Edit, Delete, Duplicate, Update Keyword Bids, Upload/Download Data, Show Funnel, Rule
Ad Groups	Activate, Pause, Edit, Delete, Duplicate, Update Keyword Bids, Upload/Download Data, Show Funnel, Rule
Keywords	Activate, Pause, Track, Copy, Update Keyword Bids, Upload Keywords, Download Data, Show Funnel, Automation Cart, Rule
Search Terms	Add as Keywords, Add as Negative Keywords, Copy Selected Terms, Download Data
Ads	Activate, Pause, Download Data, Compare Items
CPP	Download Data, Compare Items
Negative Keywords	Delete, Copy Selected, Copy All, Upload, Download Data

How to perform bulk actions

1. Select items: Use the checkboxes next to each row to select multiple items in the table view.

2. Open the actions menu: Click on the Actions dropdown to see the available options for the selected level.

3. Choose your action: Whether you want to update bids, upload new items, or download campaign data, simply select the relevant action from the menu.

4. Confirm and apply: Follow the on-screen steps (if applicable) to confirm your changes. Actions like uploads or edits may prompt you to review your inputs before saving.

Segmenting data for deeper analysis

To help you better analyze and compare Apple Ads performance, Ads Manager supports data segmentation in pivot table view.

With this functionality, you can break down your campaign data by various dimensions such as campaign structure, targeting options, and time. Instead of seeing a single aggregated row per campaign or ad group, you’ll now be able to view your metrics across multiple layers, providing deeper insight into what’s driving performance.

You can segment by:

Campaign structure

• Campaign Group – Analyze performance at the group level.

• App Name – View results for each app across campaigns.

• Campaign Name – Drill down into individual campaign performance.

Targeting

• Storefront – Understand how different markets are performing.

• Label – Compare performance by custom labels.

• Ad Placement – Identify which placements are most effective.

• Campaign Type – Separate brand, generic, and competitor campaign data.

Time

• Day, Week, or Month – Spot patterns and trends over time.

You can combine multiple segmentation layers, for example, break down performance by Campaign Name, then further by Storefront, and finally by Day. This multi-dimensional view helps you uncover more granular insights and take action faster.