View, compare, and export download data in Download Report

Use Download Report to review download performance for selected apps, countries, and date ranges.

You can use Download Report to compare download trends, review source-level performance, switch between daily, weekly, and monthly views, and export the report data as a CSV file.

Before you begin

To use Download Report, you must have the required store integration connected.

Your available data depends on which integrations are connected.

Integration	What it enables
App Store Connect	Access to App Store download data
Apple Ads	Apple Ads download data
Google Play Console	Access to Google Play download data

Note: If Apple Ads is not connected, Apple Ads data may show as 0 or may not be available, depending on your account setup and selected app.

Select apps and countries

Before you review the report, choose the app and country view you want to analyze.

At the top of the page, you can use:

Filter	What it does
App selector	Lets you select one or more apps
Country selector	Lets you select all countries or a specific country
Date range picker	Lets you choose the reporting period
Compare date	Lets you compare the selected period with another date range

You can select one or more apps, but only from a single platform at a time. For example, you can select multiple App Store apps or multiple Google Play Store apps, but you cannot mix App Store and Google Play Store apps in the same report view.

To select apps:

Open the app selector.
Select one or more apps from the list.
Make sure the selected apps are from the same platform.
Click Apply.

Use the country selector when you want to review performance for all countries or narrow the report to a specific market.

Compare date ranges

Download Report lets you compare two date ranges side by side.

Use date range comparison to review changes in:

Download growth
Seasonal performance
Campaign impact
Source-level trends
Organic and paid download patterns

To compare performance:

Select the main date range.
Select Compare Date.
Choose the comparison date range.
Review the dashboard to compare performance across the two periods.

When comparison is enabled, the chart helps you review how download trends changed between the selected periods.

Read the key metrics panel

The key metrics panel gives you a summary of download performance for the selected apps, countries, and date range.

For App Store apps, the panel can include:

Metric	What it shows
App Store Total Download	Total App Store downloads
App Store Organic Download	Downloads from organic App Store sources
Third-Party Download	Downloads attributed to third-party sources
Apple Ads Download	Downloads attributed to Apple Ads

For Google Play Store apps, the panel can include:

Metric	What it shows
Google Play Total Download	Total Google Play Store downloads
Google Play Organic Download	Downloads from organic Google Play Store sources
Third-Party Download	Downloads attributed to third-party sources

Each metric has a checkbox. Select or clear a checkbox to show or hide that metric in the chart.

Review download trends

The line chart shows download performance over time for the selected metrics.

You can switch the chart view by:

Daily
Weekly
Monthly

Use these views depending on how detailed your analysis needs to be.

Daily view helps you review short-term changes and sudden spikes.
Weekly view helps you review broader movement without daily noise.
Monthly view helps you review higher-level performance trends.

When you hover over the chart, you can see the download value for each selected metric on that date or period.

Review source-level performance

The Source Details panel shows which sources contribute to your downloads.

Sources can include for the App Store:

Search
Browse
App Referrer
Web Referrer
App Clip
Institutional Purchase
Unavailable

Sources can include for the Google Play Store:

Google Play Explore

Google Play Search

Ads and Referrals
Other Downloads

Use this panel to understand which sources are driving the most downloads.

This can help you identify where your acquisition mix is strongest and where performance may need attention.

Review daily download trends in Total View

The Total View panel lists download data for the selected period.

It shows organic, paid, and Apple Ads numbers side by side, so you can review how performance changed across the date range.

Use Total View to spot:

Peaks in download activity
Drops in performance
Seasonal patterns
Differences between organic, paid, and Apple Ads downloads

Export report data

You can export Download Report data by:

Day
Week
Month

Use exported data for:

Monthly reports
Strategy sessions
Presentations
External analysis tools

Choose the export granularity based on how detailed your report needs to be.

For example, use daily data to review short-term changes, or weekly and monthly data for higher-level reporting.

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat!