---
title: Understand Compass Impact activities and before-and-after analysis
description: The Activities Impact section shows UA activities for the selected app in a calendar format.
---

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# Understand Compass Impact activities and before-and-after analysis

The Activities Impact section shows UA activities for the selected app in a calendar format.

You can use this section to review when activities started, when they ended, how long they lasted, and how they relate to before-and-after KPI changes.

### Review the Activities Impact calendar

In the **Activities Impact** section, you can view all UA activities of the selected app in a calendar format.

![image1-Jun-12-2026-11-29-27-7230-AM](https://helpcenter.mobileaction.co/hs-fs/hubfs/image1-Jun-12-2026-11-29-27-7230-AM.png?width=670&height=360&name=image1-Jun-12-2026-11-29-27-7230-AM.png)

The calendar shows:

- When each activity started
- When each activity ended
- The duration of each activity

In the top-left area, you can see the app name and selected storefront.

### Change the time range and select a date

Use the time range selector on the right to adjust the time period shown in the Activities Impact section.

When you add a time period to the activities chart, you’ll see the days in between as selectable. After selecting a date, you can see all activities that occurred on that specific day.

You can choose any activity to view its details.

### View activity details

Hover over any activity to view its details.

![image2-Jun-12-2026-11-29-43-6796-AM](https://helpcenter.mobileaction.co/hs-fs/hubfs/image2-Jun-12-2026-11-29-43-6796-AM.png?width=670&height=355&name=image2-Jun-12-2026-11-29-43-6796-AM.png)

Clicking an activity takes you to the section below in Impact, where you can see the before-and-after effects of that specific day and the activities that happened on that day.

### Review before-and-after analysis

Scroll down to view the before-and-after analysis of the selected activity. This analysis shows the impact of the selected activity across different metrics.

![image3-4](https://helpcenter.mobileaction.co/hs-fs/hubfs/image3-4.png?width=670&height=351&name=image3-4.png)

The internal example shows how keyword rankings are affected:

- Category Rank
- Organic Visibility
- Apple Ads Visibility
- Ad Visibility

### View metric details

Hover over the chart to view more detailed information about the metrics.

### Related links

- [Use Compass Impact](https://helpcenter.mobileaction.co/en/about-compass-impact?hsLang=en)
- [Compass Explore](https://helpcenter.mobileaction.co/en/compass-explore-overview?hsLang=en)
- [Compass Trace](https://helpcenter.mobileaction.co/en/compass-trace-overview?hsLang=en)

---

### Need more help?

If you have questions about Activities Impact or before-and-after analysis, contact your Customer Success Manager or reach the support team through live chat.

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