The Activities Impact section shows UA activities for the selected app in a calendar format.
You can use this section to review when activities started, when they ended, how long they lasted, and how they relate to before-and-after KPI changes.
Review the Activities Impact calendar
In the Activities Impact section, you can view all UA activities of the selected app in a calendar format.
The calendar shows:
- When each activity started
- When each activity ended
- The duration of each activity
In the top-left area, you can see the app name and selected storefront.
Change the time range and select a date
Use the time range selector on the right to adjust the time period shown in the Activities Impact section.
When you add a time period to the activities chart, you’ll see the days in between as selectable. After selecting a date, you can see all activities that occurred on that specific day.
You can choose any activity to view its details.
View activity details
Hover over any activity to view its details.
Clicking an activity takes you to the section below in Impact, where you can see the before-and-after effects of that specific day and the activities that happened on that day.
Review before-and-after analysis
Scroll down to view the before-and-after analysis of the selected activity. This analysis shows the impact of the selected activity across different metrics.
The internal example shows how keyword rankings are affected:
- Category Rank
- Organic Visibility
- Apple Ads Visibility
- Ad Visibility
View metric details
Hover over the chart to view more detailed information about the metrics.
Related links
Need more help?
If you have questions about Activities Impact or before-and-after analysis, contact your Customer Success Manager or reach the support team through live chat.