Today Tab Overview
Today Tab tracks every app running Today tab ads in a given market, showing daily ad runners alongside their impression share, Apple Ads Visibility Score, and category.
Use it to see who is investing in the App Store’s most prominent placement and monitor how the competitive landscape shifts day over day.
Learn
Learn what the Today Tab tool is, how the placement works, and when to use it in your competitive analysis.
How to use
See every app running Today tab ads on a selected date, ranked by impression share.
Understand impression share, Apple Ads Visibility Score, and category, and how to read them together to size up the competition.
Narrow the runner list with column filters and sort by any metric to focus on the apps that matter most.
Switch storefronts and pick a date to analyze Today tab ad activity for a specific market and day.
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.