Search Result/Keyword Overview
Search Result/Keyword shows which apps compete on any keyword in the App Store through Apple Ads, surfacing volume, ranking chance, impression share trends, and the full list of apps bidding on or ranking for a given term.
Use it to size up keyword-level competition, identify opportunities, and see how impression share is distributed among advertisers over time.
Learn
Learn what Search Result/Keyword is, how keyword-level data works, and when to use it in your Apple Ads competitive analysis.
How to use
Enter any keyword and load its full competitive picture, including volume, ranking chance, total ranked apps, and the apps currently running ads on it.
Understand what volume, chance, ranked apps, and apps running ads mean, and how to use them to size up keyword opportunities.
Use the impression share chart to see how each advertiser’s share of paid impressions has shifted over the last three months.
Browse the full list of apps competing on a keyword with their impression share, Apple Ads Visibility Score, organic rank, and total paid keywords.
Switch storefronts and adjust the date range to analyze keyword activity for a specific market and time window.
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.