---
title: Review the apps ranking for a keyword
description: The apps table at the bottom of the Search Result/Keyword lists every app competing for the keyword in the selected market.
---
[Skip to content](https://helpcenter.mobileaction.co/en/review-the-apps-ranking-for-a-keyword#main-content)
[](https://www.mobileaction.co/)
- [Website](https://www.mobileaction.co/)
- [Help Center](https://helpcenter.mobileaction.co/en)
Open main navigation
Close main navigation
- [Website](https://www.mobileaction.co/)
- [Help Center](https://helpcenter.mobileaction.co/en)
Advice and answers from the MobileAction Team
- There are no suggestions because the search field is empty.
1. [Help Center](https://helpcenter.mobileaction.co/en?hsLang=en)
2. [Search Ads Intelligence](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en)
3. [Search Result/Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-keyword)
# Review the apps ranking for a keyword
The apps table at the bottom of the Search Result/Keyword lists every app competing for the keyword in the selected market. Use it to size up the competition and find apps to study or benchmark against.
### What each column means
- **App:** The name of the app competing on the keyword.
- **Type:** Indicates whether the app is bidding on the keyword as a brand term.
- **Category:** The App Store category the app belongs to.
- **Total Impression Share:** The app's overall share of paid impressions for the keyword across both ad placements. It is the app's total impressions divided by all impressions for the keyword, not the sum of the two placement shares below.
- **1st Placement Impression Share:** The app's share of impressions in the first ad slot, calculated as its 1st placement impressions divided by all apps' 1st placement impressions for the keyword.
- **2nd Placement Impression Share:** The app's share of impressions in the second ad slot. Apple now serves a second ad in Search Results, so a keyword can surface two ads at once, and this column reports visibility in that slot.
- **Apple Ads Visibility Score:** A measure of how visible the app is across Apple Ads.
- **Organic Keyword Rank:** Where the app ranks organically for the keyword, with arrows showing recent movement.
- **Total Paid Keywords:** The total number of keywords the app is bidding on across Apple Ads.
Not every search shows a second ad, which is common for low-volume keywords, so the number of 1st and 2nd placement ads served for a keyword is not always equal. Because of this, Total Impression Share is not a simple average of the two placement shares.
### Open an app for deeper analysis
Click any app name in the table to open it in Search Results/App, where you can review its full paid keyword list, active countries, and competitor comparisons.
### Related links
- [Analyze a keyword’s competitive landscape](https://helpcenter.mobileaction.co/en/analyze-a-keywords-competitive-landscape-in-search-results-keyword?hsLang=en)
- [Read keyword performance metrics](https://helpcenter.mobileaction.co/en/read-keyword-performance-metrics-in-search-results-keyword?hsLang=en)
- [Track impression share trends over time](https://helpcenter.mobileaction.co/en/track-impression-share-trends-over-time-in-search-results-keyword?hsLang=en)
- [Set the region and date range](https://helpcenter.mobileaction.co/en/set-the-region-and-date-range-in-search-results-keyword?hsLang=en)
---
### Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.
- [Quick Guide to MobileAction](https://helpcenter.mobileaction.co/en/quick-guide-to-mobileaction?hsLang=en)
- [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#main-content)
- [Apple Ads Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#apple-ads-integration)
- [AI Assistant](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-assistant)
- [Overview](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#overview)
- [Ads Manager](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ads-manager)
- [Automations](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#automations)
- [CPP A/B Testing](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#cpp-a-b-testing)
- [AI Keyword Planner](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-keyword-planner)
- [AI Smart Bidding](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-smart-bidding)
- [Budget Allocation](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#budget-allocation)
- [Benchmarks](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#benchmarks)
- [Market Finder](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#market-finder)
- [App Performance](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#app-performance)
- [MMP Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#mmp-integration)
- [ASO Intelligence](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#main-content)
- [Metadata Optimizer](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#metadata-optimizer)
- [App Update Timeline](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#app-update-timeline)
- [Creative Monitoring](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#creative-monitoring)
- [Localization](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#localization)
- [Keyword Tracking](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-tracking)
- [Competitor Keywords](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#competitor-keywords)
- [Keyword Inspector](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-inspector)
- [Keyword Trends](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-trends)
- [Keyword Translator](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-translator)
- [Organic CPP Results](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#organic-cpp-results)
- [ASO Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#aso-report)
- [Visibility Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#visibility-report)
- [Download Share](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#download-share)
- [Store Analytics](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#main-content)
- [Revenue Snapshot](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#revenue-snapshot)
- [Organic Acquisition Dashboard](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#organic-acquisition-dashboard)
- [Download Report](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#download-report)
- [Conversion Funnel View](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#conversion-funnel-view)
- [Analytics Overview](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#analytics-overview)
- [Search Ads Intelligence](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#main-content)
- [Search Result/App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-app)
- [Search Result/Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-keyword)
- [Search Result/Competitor](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-competitor)
- [Today Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#today-tab)
- [Search Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-tab)
- [Product Pages](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#product-pages)
- [Top Advertisers](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#top-advertisers)
- [CPP by Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-keyword)
- [CPP by App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-app)
- [CPP by Category](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-category)
- [CPP on Ad Networks](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-on-ad-networks)
- [App Intelligence](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#main-content)
- [Compass Explore](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-explore)
- [Compass Trace](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-trace)
- [Compass Impact](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-impact)
- [App Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#app-profile)
- [Publisher Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#publisher-profile)
- [Featured Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#featured-apps)
- [Category Rankings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#category-rankings)
- [Reviews](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#reviews)
- [AI Review Reply](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ai-review-reply)
- [Ratings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ratings)
- [Similar Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#similar-apps)
- [In-App Events](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#in-app-events)
- [Promotional Content](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#promotional-content)
- [Top Charts](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#top-charts)
- [Biggest Movers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-movers)
- [Biggest Losers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-losers)
- [Ad Intelligence](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#main-content)
- [Creative Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-analysis)
- [Advertiser Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#advertiser-analysis)
- [Ad Publisher Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#ad-publisher-analysis)
- [Developer Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#developer-analysis)
- [Top Advertisers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-advertisers)
- [Top Ad Publishers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-ad-publishers)
- [Top Creatives](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-creatives)
- [Top Developers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-developers)
- [App Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#app-collections)
- [Creative Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-collections)
- [Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#main-content)
- [MobileAction CMP Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#mobileaction-cmp-troubleshooting)
- [ASO Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#aso-intelligence-troubleshooting)
- [Search Ads Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#search-ads-intelligence-troubleshooting)
- [Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#main-content)
- [MobileAction Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#mobileaction-integrations)
- [SearchAds.com Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#searchads-com-integrations)
- [SSO Configuration](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#sso-configuration)
- [Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#main-content)
- [MobileAction Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#mobileaction-settings)
- [SearchAds.com Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#searchads-com-settings)
- [Single Sign-On Configuration Guides](https://helpcenter.mobileaction.co/en/settings?hsLang=en#single-sign-on-configuration-guides)
[](https://www.mobileaction.co)
Build app store marketing on AI, automation and expertise
Copyright © 2025, MobileAction