Read the ad network custom product page details
CPP on Ad Networks shows several columns of detail for every custom product page creative detected on an ad network.
Together, they tell you which app the custom product page belongs to, where it is running, and how long it has been active.
The custom product page detection columns
- App: The app the custom product page belongs to, with category shown beneath the app name.
- Creatives: A preview of the source creative running on the ad network.
- CPP Creatives: A preview of the custom product page the creative drives traffic to, including any promotional text.
- Taxonomy: The app taxonomy or game taxonomy the app belongs to.
- Ad Networks: The ad networks the creative was detected on, such as Meta, Instagram, or TikTok.
- First Seen Date: The earliest date the custom product page creative was detected on the listed ad networks.
- Last Seen Date: The most recent date the custom product page creative was detected on the listed ad networks.
How to read the metrics together
- Comparing the source creative with the custom product page creative shows how the message is adapted from ad to landing page.
- A wide range of ad networks for one custom product page signals an app investing across multiple paid channels with a unified creative.
- A recent last seen date combined with an old first seen date often points to a long-running, high-performing creative.
Related links
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