---
title: Promotional Content Overview
description: Promotional Content tool gives you a real-time view of how apps use Google Play Store promotional slots to engage users and highlight new content.
---
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1. [Help Center](https://helpcenter.mobileaction.co/en?hsLang=en)
2. [App Intelligence](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en)
3. [Promotional Content](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#promotional-content)
# Promotional Content Overview
Promotional Content tool gives you a real-time view of how apps use Google Play Store promotional slots to engage users and highlight new content.
Use it to track live, ended, and available promotional events for specific apps and across entire categories, so you can study competitor campaign strategies and find the right moments to promote your own app.
Promotional Content is exclusive to the Google Play Store. If you would like to see App Store content, go to In-App Events.
### Learn
- [About Promotional Content](https://helpcenter.mobileaction.co/en/about-promotional-content?hsLang=en)
Learn what Promotional Content is, how it works, and when to use it in your competitive analysis.
### How to use
- [View live, ended, and available events for an app](https://helpcenter.mobileaction.co/en/view-live-ended-and-available-events-for-an-app-in-promotional-content?hsLang=en)
Use the App Events tab to see live, ended, and available promotional content for a selected app, with event type, banner, and date range for each.
- [Compare promotional content across multiple apps](https://helpcenter.mobileaction.co/en/compare-promotional-content-across-multiple-apps?hsLang=en)
Add up to 9 apps to the App Events view and compare their promotional content side by side to spot differences in frequency, event type, and creative approach.
- [Browse category promotional content](https://helpcenter.mobileaction.co/en/browse-category-promotional-content?hsLang=en)
Use the Category Events tab to browse live and ended promotional content across a Google Play Store category and spot themes, timing patterns, and recurring campaigns.
- [Filter by region, category, and date](https://helpcenter.mobileaction.co/en/filter-by-region-category-and-date-in-promotional-content?hsLang=en)
Use the country selector, category selector, and date picker to scope any view to the market and time window you care about.
### Related links
- [In-App Events Overview](https://helpcenter.mobileaction.co/en/in-app-events-overview?hsLang=en)
- [Similar Apps Overview](https://helpcenter.mobileaction.co/en/similar-apps-overview?hsLang=en)
---
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