--- title: Overview description: Overview is a dashboard in MobileAction’s Apple Ads Campaign Management Platform that consolidates your Apple Ads campaign performance and competitor activity in one place. --- [Skip to content](https://helpcenter.mobileaction.co/en/overview-apple-ads-cmp#main-content) [![MobileAction Logo](https://helpcenter.mobileaction.co/hs-fs/hubfs/logo_black_medium-1.png?width=145&height=48&name=logo_black_medium-1.png)](https://www.mobileaction.co/) - [Website](https://www.mobileaction.co/) - [Help Center](https://helpcenter.mobileaction.co/en) Open main navigation Close main navigation - [Website](https://www.mobileaction.co/) - [Help Center](https://helpcenter.mobileaction.co/en) Advice and answers from the MobileAction Team - There are no suggestions because the search field is empty. 1. [Help Center](https://helpcenter.mobileaction.co/en?hsLang=en) 2. [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en) 3. [Overview](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#overview) # Overview Overview is the main dashboard of MobileAction's Apple Ads campaign management platform that consolidates your **Apple Ads campaign performance**, **optimization activity, and integration status** in one place. Instead of moving between multiple pages to piece together how your account is doing, Overview surfaces your key metrics, top countries, top spender campaigns and keywords, the status of your optimization tools, and your integration health at a glance. The Overview page adapts to your account setup. Depending on whether you have only Apple Ads connected or both Apple Ads and an MMP integration, different metrics and sections become available. This section explains why the Overview page exists, how to open Overview and set your filters, what each part of the dashboard shows, and how to use the data for daily monitoring, optimization tracking, and integration checks. ### Get started - [About the Overview page](https://helpcenter.mobileaction.co/en/about-the-overview-page?hsLang=en) Learn why the Overview page exists, what you can do with it, and when to use it instead of deeper analysis tools. - [Open Overview and set your filters](https://helpcenter.mobileaction.co/en/open-overview-and-set-your-filters?hsLang=en) Select your campaign group, app, Goal, and date range to control the data shown across the entire page. ### Performance data - [Metric Summary in Overview](https://helpcenter.mobileaction.co/en/metric-summary-in-overview?hsLang=en) See the five summary cards for your selected filters, how the values are calculated, and how to read the percentage change figures. - [AI Summary in Overview](https://helpcenter.mobileaction.co/en/ai-summary-in-overview?hsLang=en) Get an automatic analysis of your most significant performance changes between the selected period and the previous one. - [Top Countries by Spend in Overview](https://helpcenter.mobileaction.co/en/top-countries-by-spend-in-overview?hsLang=en) See how performance is distributed across countries and open the full country breakdown in Ads Manager. - [Top Spender Campaigns and Keywords in Overview](https://helpcenter.mobileaction.co/en/top-spender-campaigns-and-keywords-in-overview?hsLang=en) Review your five highest-spending campaigns and ten highest-spending keywords to identify what is working and what needs attention. ### Optimization - [Optimization widgets in Overview](https://helpcenter.mobileaction.co/en/optimization-widgets-in-overview?hsLang=en) Monitor the status and recent activity of AI Smart Bidding, Automations, CPP A/B Testing, and Budget Allocation without leaving the page. ### Tools and integrations - [Tools and Integrations in Overview](https://helpcenter.mobileaction.co/en/tools-and-integrations-in-overview?hsLang=en) Access Benchmarks and AI Keyword Planner, and check the status of your Apple Ads and MMP integrations. ### FAQ - [Overview FAQ](https://helpcenter.mobileaction.co/en/overview-faq?hsLang=en) Answers to common questions about missing Goal metrics, AI Summary availability, and reporting periods. --- ### Need more help? If you have further questions, contact your dedicated **Customer Success Manager** or reach out via **live chat**. - [Quick Guide to MobileAction](https://helpcenter.mobileaction.co/en/quick-guide-to-mobileaction?hsLang=en) - [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#main-content) - [Apple Ads Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#apple-ads-integration) - [AI Assistant](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-assistant) - [Overview](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#overview) - [Ads Manager](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ads-manager) - [Automations](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#automations) - [CPP A/B Testing](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#cpp-a-b-testing) - [AI Keyword Planner](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-keyword-planner) - [AI Smart Bidding](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-smart-bidding) - [Budget Allocation](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#budget-allocation) - [Benchmarks](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#benchmarks) - [Market Finder](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#market-finder) - [App Performance](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#app-performance) - [MMP Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#mmp-integration) - [ASO Intelligence](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#main-content) - [Metadata Optimizer](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#metadata-optimizer) - [App Update Timeline](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#app-update-timeline) - [Creative Monitoring](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#creative-monitoring) - [Localization](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#localization) - [Keyword Tracking](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-tracking) - [Competitor Keywords](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#competitor-keywords) - [Keyword Inspector](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-inspector) - [Keyword Trends](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-trends) - [Keyword Translator](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-translator) - [Organic CPP Results](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#organic-cpp-results) - [ASO Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#aso-report) - [Visibility Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#visibility-report) - [Download Share](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#download-share) - [Store Analytics](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#main-content) - [Revenue Snapshot](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#revenue-snapshot) - [Organic Acquisition Dashboard](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#organic-acquisition-dashboard) - [Download Report](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#download-report) - [Conversion Funnel View](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#conversion-funnel-view) - [Analytics Overview](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#analytics-overview) - [Search Ads Intelligence](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#main-content) - [Search Result/App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-app) - [Search Result/Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-keyword) - [Search Result/Competitor](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-competitor) - [Today Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#today-tab) - [Search Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-tab) - [Product Pages](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#product-pages) - [Top Advertisers](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#top-advertisers) - [CPP by Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-keyword) - [CPP by App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-app) - [CPP by Category](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-category) - [CPP on Ad Networks](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-on-ad-networks) - [App Intelligence](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#main-content) - [Compass Explore](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-explore) - [Compass Trace](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-trace) - [Compass Impact](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-impact) - [App Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#app-profile) - [Publisher Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#publisher-profile) - [Featured Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#featured-apps) - [Category Rankings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#category-rankings) - [Reviews](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#reviews) - [AI Review Reply](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ai-review-reply) - [Ratings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ratings) - [Similar Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#similar-apps) - [In-App Events](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#in-app-events) - [Promotional Content](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#promotional-content) - [Top Charts](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#top-charts) - [Biggest Movers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-movers) - [Biggest Losers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-losers) - [Ad Intelligence](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#main-content) - [Creative Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-analysis) - [Advertiser Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#advertiser-analysis) - [Ad Publisher Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#ad-publisher-analysis) - [Developer Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#developer-analysis) - [Top Advertisers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-advertisers) - [Top Ad Publishers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-ad-publishers) - [Top Creatives](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-creatives) - [Top Developers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-developers) - [App Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#app-collections) - [Creative Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-collections) - [Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#main-content) - [MobileAction CMP Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#mobileaction-cmp-troubleshooting) - [ASO Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#aso-intelligence-troubleshooting) - [Search Ads Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#search-ads-intelligence-troubleshooting) - 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