Overview

Overview is a dashboard in MobileAction’s Apple Ads Campaign Management Platform that consolidates your Apple Ads campaign performance and competitor activity in one place. Instead of navigating through individual campaigns to piece together how your account is doing, Overview surfaces the most important metrics, audience breakdowns, geographic data, and competitive signals at a glance.

This section explains how to navigate to Overview, what each part of the dashboard shows, and how to use the data for daily monitoring, competitive analysis, audience review, and internal reporting.

Get started

• Navigate to Overview
  • Find Overview in the sidebar, select your app, and set a date range to start reviewing your performance data.

Performance data

• Performance metrics in Overview
  • See what each metric means, how the values are calculated, and how to read the percentage change figures.
• Demographic and device breakdown in Overview
  • Review how your selected metric is distributed across gender and device segments and use the data for audience analysis.
• Geographic breakdown in Overview
  • See how performance is distributed across countries and regions and identify geographic opportunities in your campaigns.

Competitor data

• Competitor insights in Overview
  • Compare your Search Ads Performance Grade against competitors' visibility scores and keyword activity.

Keywords and ad groups

• Top keywords and ad groups in Overview
  • Review your ten highest-performing keywords and ad groups by spend, taps, or impressions to identify what is working and what needs attention.

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.