Overview

Overview is the main dashboard of MobileAction's Apple Ads campaign management platform that consolidates your Apple Ads campaign performance, optimization activity, and integration status in one place. Instead of moving between multiple pages to piece together how your account is doing, Overview surfaces your key metrics, top countries, top spender campaigns and keywords, the status of your optimization tools, and your integration health at a glance.

The Overview page adapts to your account setup. Depending on whether you have only Apple Ads connected or both Apple Ads and an MMP integration, different metrics and sections become available.

This section explains why the Overview page exists, how to open Overview and set your filters, what each part of the dashboard shows, and how to use the data for daily monitoring, optimization tracking, and integration checks.

Get started

• About the Overview page
  Learn why the Overview page exists, what you can do with it, and when to use it instead of deeper analysis tools.
• Open Overview and set your filters
  Select your campaign group, app, Goal, and date range to control the data shown across the entire page.

Performance data

• Metric Summary in Overview
  See the five summary cards for your selected filters, how the values are calculated, and how to read the percentage change figures.
• AI Summary in Overview
  Get an automatic analysis of your most significant performance changes between the selected period and the previous one.
• Top Countries by Spend in Overview
  See how performance is distributed across countries and open the full country breakdown in Ads Manager.
• Top Spender Campaigns and Keywords in Overview
  Review your five highest-spending campaigns and ten highest-spending keywords to identify what is working and what needs attention.

Optimization

• Optimization widgets in Overview
  Monitor the status and recent activity of AI Smart Bidding, Automations, CPP A/B Testing, and Budget Allocation without leaving the page.

Tools and integrations

• Tools and Integrations in Overview
  Access Benchmarks and AI Keyword Planner, and check the status of your Apple Ads and MMP integrations.

FAQ

• Overview FAQ
  Answers to common questions about missing Goal metrics, AI Summary availability, and reporting periods.

Need more help?

If you have further questions, contact your dedicated Customer Success Manager or reach out via live chat.