The Optimization section in Overview shows the current status of your four optimization tools: AI Smart Bidding, Automations, CPP A/B Testing, and Budget Allocation. Each widget summarizes recent activity so you can check whether your optimizations are running as expected without opening each product.
Every widget displays the total number of items configured for that tool, along with how many are Active and Paused. Below the status counts, each widget shows one key activity metric, described in the sections below.
Note: The metrics in this section use predefined reporting periods and are not affected by the date range selected at the top of the Overview page. To see the reporting period used for a specific metric, hover over its information (ⓘ) icon.
AI Smart Bidding
The AI Smart Bidding widget shows the Spend Impact metric, which displays the total spend on campaigns where AI Smart Bidding adjusted keyword bids in the last 7 days. This metric always reflects the most recent 7-day period.
To view and manage your AI Smart Bidding groups in more detail, click Go to AI Smart Bidding.
Automations
The Automations widget shows the Successful Actions Taken metric, which counts the number of successful actions performed by your automations over the last 7 days. This metric always reflects the most recent 7-day period.
To view and manage your automations in more detail, click Go to Automations.
CPP A/B Testing
The CPP A/B Testing widget shows the Completed Tests metric, which counts the total number of CPP A/B tests completed for the selected app across all time.
To view and manage your CPP A/B tests in more detail, click Go to CPP A/B Testing.
Budget Allocation
The Budget Allocation widget shows the Daily Consumption metric, which displays the percentage of total daily budget consumed by active Budget Allocations, based on yesterday’s spend.
To view and manage your budget allocations in more detail, click Go to Budget Allocation.
Note: If a widget shows a message instead of metrics, the corresponding tool may not have any configured or active items yet. Click the action button within the widget to open that tool and create your first configuration.
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