---
title: Metadata Optimizer Overview
description: Metadata Optimizer helps you test and score keyword choices for your app's title, subtitle, and description before you publish them to the App Store. This section explains how the tool works, how to use it to score and refine your metadata, and how to use your tracked keywords to inform your copy decisions.
---
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# Metadata Optimizer Overview
Metadata Optimizer helps you test and score keyword choices for your app's title, subtitle, and description before you publish them to the App Store. This section explains how the tool works, how to use it to score and refine your metadata, and how to use your tracked keywords to inform your copy decisions.
### Get started
[**About Metadata Optimizer**](https://helpcenter.mobileaction.co/en/about-metadata-optimizer?hsLang=en)
Learn what Metadata Optimizer does and how it scores your metadata against keyword data.
### Optimize your metadata
[**Score and optimize your app's title and subtitle**](https://helpcenter.mobileaction.co/en/score-and-optimize-your-apps-title-and-subtitle?hsLang=en)
Enter keyword variations for your title and subtitle and see how each choice scores for popularity and difficulty.
[**Analyze character usage and keyword density**](https://helpcenter.mobileaction.co/en/analyze-character-usage-and-keyword-density-in-metadata-optimizer?hsLang=en)
Compare your draft metadata against your current live version to check character count usage and keyword frequency before publishing.
[**Use Shared Keywords to inform your metadata**](https://helpcenter.mobileaction.co/en/use-shared-keywords-to-inform-your-metadata?hsLang=en)
Review your tracked keywords alongside your metadata drafts to spot gaps and redundancies before publishing.
### Related links
- [About Keyword Tracking](https://helpcenter.mobileaction.co/en/about-keyword-tracking?hsLang=en)
- [Add keywords to Keyword Tracking](https://helpcenter.mobileaction.co/en/add-keywords-to-keyword-tracking?hsLang=en)
---
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