Localization Overview
Localization helps you understand how your app and your competitors are localized across 89 countries, so you can identify gaps in your metadata coverage, compare localized creatives by market, and find opportunities to grow in new regions. This section explains how the tool works and how to use each part of the view.
Get started
Learn what the Localization tool shows, how the table is structured, and what the details mean.
Analyze localization coverage
Check localization coverage across markets
See which countries your app is localized for, review your metadata status by language, and compare coverage against competitors.
Identify metadata gaps by country
Expand any app row to inspect the localized title, subtitle, screenshots, and description for a specific market, and extract keywords from localized metadata.
Compare localized creatives by market
View and compare the screenshots and icons your app and competitors are using in each market to spot visual gaps and inconsistencies.
Related links
Score and optimize your app's title and subtitle
Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.