---
title: In-App Events Overview
description: In-App Events gives you a real-time view of how apps use event promotions on the App Store to engage users and increase visibility.
---
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1. [Help Center](https://helpcenter.mobileaction.co/en?hsLang=en)
2. [App Intelligence](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en)
3. [In-App Events](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#in-app-events)
# In-App Events Overview
In-App Events gives you a real-time view of how apps use event promotions on the App Store to engage users and increase visibility.
Use this tool to track live and ended events for specific apps, browse events across an entire category, and study how competitors use event slots to promote updates, challenges, and seasonal campaigns.
In-App Events are exclusive to the App Store. If you prefer to see Google Play Store, go to Promotional Content.
### Learn
- [About In-App Events](https://helpcenter.mobileaction.co/en/about-in-app-events?hsLang=en)
Learn what In-App Events is, how it works, and when to use it in your competitive analysis.
### Get started
- [View app events for a specific app](https://helpcenter.mobileaction.co/en/view-app-events-for-a-specific-app?hsLang=en)
Use the App Events tab to see live and ended in-app events for your app and tracked competitors, filtered by region and date range.
- [Browse category events](https://helpcenter.mobileaction.co/en/browse-category-events?hsLang=en)
Use the Category Events tab to browse live and ended events across an App Store category, and spot themes, timing patterns, and event types used by other apps in your space.
### Related links
- [Promotional Content](https://helpcenter.mobileaction.co/en/promotional-content-overview?hsLang=en)
- [Similar Apps](https://helpcenter.mobileaction.co/en/similar-apps-overview?hsLang=en)
---
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