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How to use the Organic Acquisition Dashboard

The Organic Acquisition Dashboard lets you track your app's organic growth month by month. You can select an app, choose countries, set a date range, and review downloads, reviews, and keyword rankings.

Before you begin

To access the dashboard, you need at least one Analytics & Performance integration.

Before you begin, make sure you have completed:

For iOS data:

  • App Store Connect – Analytics & Performance (required)
  • App Store Connect – Reviews Manager (optional, required to see review data)

For Android data:

  • Google Play Console – Analytics & Performance (required)
  • Google Play Console – Reviews Manager (optional, required to see review data)

You need at least one Analytics & Performance integration to view the dashboard. If neither App Store Connect – Analytics & Performance nor Google Play Console – Analytics & Performance is connected, the dashboard shows a landing page instead of data. After completing at least one integration, click Go to Dashboard to proceed.

If the Review Analysis section is missing for a platform, it means the Reviews Manager integration is not active for that platform.

How it works

The dashboard shows data for one app at a time. When you change the app, country, or date range, the charts and metrics update instantly.

Some data depends on your integration setup and country selection. In particular, certain sections for the Google Play Store are only available when All Countries is selected. For details, see the platform notes in the section below.

How to use it

How to open the dashboard and select an app

  1. Go to the Organic Acquisition Dashboard.
  2. Select the app you want to analyze. Only apps with at least one completed Analytics & Performance integration appear in the list.

How to choose countries and a date range

  1. Choose one or more countries from the country selector.
  2. Select a month range. The range must span at least 2 months and may extend up to 12 months, including the current month.

The dashboard updates as soon as you make a selection.

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Platform notes for Google Play Store

Keep the following in mind when working with Google Play Store data:

  • Organic downloads are only visible when All Countries are selected. If you filter to a specific country, organic downloads are hidden.

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  • The Download source breakdown section only appears when All Countries is selected.

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  • The Review Analysis section includes a language dropdown. This dropdown applies only to that section and does not affect the rest of the dashboard.

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App Store Connect data follows your top-level country filter for all sections.

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Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat!