---
title: How to review recommendations in App Performance
description: This article shows you how to review the Display Placement Recommendations, Keyword Bid Recommendations, and Budget Utilization for a selected app.
---
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# How to review recommendations in App Performance
This article shows you how to review the Display Placement Recommendations, Keyword Bid Recommendations, and Budget Utilization for a selected app.
### Before you begin
Select at least one app in App Performance. For details, see [How to analyze your app portfolio with App Performance](https://helpcenter.mobileaction.co/en/how-to-analyze-your-app-portfolio-with-app-performance?hsLang=en).
Unlike the App Comparison section, the Recommendations section uses a single app selection.
### Instructions
1\. Go to the **Recommendations** section.
2\. Select an app from the dropdown next to **Recommendations**.
3\. Review the Display Placement Recommendations, Keyword Bid Recommendations, and Budget Utilization for the selected app.
### Display Placement Recommendations
Display Placement Recommendations help identify market opportunities across Apple Ads placements. This section displays Q2 2026 data and includes three placement widgets: **Today Tab**, **Search Tab**, and **Product Page**.
Each widget shows the **Best CPA Index**, the country with the lowest CPA Index for the selected category and placement; the **Best CR Index**, the country with the highest CR Index; and **High Opportunity**, the number of countries classified as High Opportunity.
Each widget highlights the top three storefronts with the highest Opportunity Scores. To view the complete list, click **See Other Storefronts** within the widget.
### Keyword Bid Recommendations
Keyword Bid Recommendations identify bid optimization opportunities among the selected app's top 50 spending keywords over the last 28 days. Each keyword is assigned to one of three recommendation buckets: **Increase Bid**, **Decrease Bid**, or **Keep Stable**.
Each bucket displays the number of keywords in the bucket, the Average Impression Share, the Average Bid, and the Average Recommended Bid. The widget displays the top three keywords by spend. To view the full list, click **See All Keywords**. This opens a modal with a detailed table containing additional columns for each keyword, including Keyword ID, Average Impression Share, and Bid/CPT Ratio (Headroom).
### Budget Utilization
Budget Utilization analyzes the top 50 campaigns by spend and groups them according to how much of their daily budget they use over the last 28 days: **High Budget Utilization**, **Medium Budget Utilization**, and **Low Budget Utilization**.
Each bucket displays the number of campaigns in the bucket, the average budget utilization of those campaigns, and their average unused budget. The widget displays the top three campaigns by spend. To view the full list, click **See All Campaigns**. This opens a modal with a detailed table containing additional columns for each campaign, including Campaign ID and budget utilization.
For how the Opportunity Score and the recommendation buckets are determined, see [Understanding App Performance recommendations](https://helpcenter.mobileaction.co/en/understanding-app-performance-recommendations?hsLang=en).
### Related links
[Understanding App Performance recommendations](https://helpcenter.mobileaction.co/en/understanding-app-performance-recommendations?hsLang=en)
[Understanding App Performance metrics](https://helpcenter.mobileaction.co/en/understanding-app-performance-metrics?hsLang=en)
[App Performance FAQ](https://helpcenter.mobileaction.co/en/app-performance-faq?hsLang=en)
---
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