---
title: Get started with Automations
description: Automations help you optimize your Apple Ads campaigns automatically using real-time performance metrics.
---
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1. [Help Center](https://helpcenter.mobileaction.co/en?hsLang=en)
2. [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en)
3. [Automations](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#automations)
# Get started with Automations
Automations help you optimize your Apple Ads campaigns automatically using real-time performance metrics. Instead of manually monitoring performance across many levels and time periods, Automations evaluate conditions and take the actions you set.
If you want to set up your first automation, see [*How to create an automation*](https://helpcenter.mobileaction.co/en/how-to-create-an-automation?hsLang=en).
### Before you begin
- You need a valid Apple Ads integration with at least **one campaign group** and **one campaign**.
- If you don’t have an MMP integration, you can still set up automations, but you **cannot use MMP-related metrics**.
- Both **paid** and **free** users can set up automations.
### What you can do with Automations
Automations enable you to optimize Apple Ads campaigns automatically using real-time performance metrics.
To understand how automations evaluate conditions and take actions, see [*Automations execution and behavior*](https://helpcenter.mobileaction.co/en/automations-execution-and-behavior?hsLang=en)*.*
Common use cases include:
- Automatically adjusting bids or budgets in real time based on performance signals
- Controlling spend to keep campaigns efficient
- Receiving alerts for important changes
- Identifying new relevant keywords as they emerge
- Pausing underperforming keywords or excluding search terms that drain budget
- Activating campaigns, ad groups, or keywords that show growth potential
- Monitoring and reacting to Impression Share data for brand protection
### Related links
- [How to create an automation](https://helpcenter.mobileaction.co/en/how-to-create-an-automation?hsLang=en)
- [Automations execution and behavior](https://helpcenter.mobileaction.co/en/automations-execution-and-behavior?hsLang=en)
- [Create an automation from scratch](https://helpcenter.mobileaction.co/en/create-an-automation-from-scratch?hsLang=en)
- [How to manage Automations](https://helpcenter.mobileaction.co/en/how-to-manage-automations?hsLang=en)
- [How to read automation logs](https://helpcenter.mobileaction.co/en/how-to-read-automation-logs?hsLang=en)
---
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If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat!
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