Does MobileAction show a Google Play Store equivalent of custom product pages?
Custom product pages are an Apple concept, so there is no direct equivalent in the Google Play Store within MobileAction. Custom product page tools in the platform, such as CPP By App, CPP By Keyword, and CPP By Category, cover Apple Ads only.
Why there is no Google Play Store view
A custom product page is an alternate version of an app's App Store product page that advertisers can point Apple Ads traffic to. It is specific to Apple's ecosystem.
On Google Play Store, the closest structural concept is a custom store listing, which lets developers show tailored versions of their Play Store listing to different audiences. These are two separate, platform-specific features, not the same feature under different names. MobileAction's CPP intelligence is built around Apple Ads data, so it detects and reports on Apple custom product pages.
What you can do in MobileAction
Use the custom product page tools to study Apple custom product pages, including which variants an app runs, the creatives paired with each, and how impression share is distributed across them.
If your work spans both platforms, treat the custom product page tools as your Apple Ads custom product page view, and handle Google Play Store custom store listings directly in the Google Play Console.
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Need more help?
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat!