--- title: Create an Ad Switch test for CPP A/B Testing description: Set up a Switch test that rotates ads inside a single ad group. --- [Skip to content](https://helpcenter.mobileaction.co/en/create-an-ad-switch-test-for-cpp-a-b-testing#main-content) [![MobileAction Logo](https://helpcenter.mobileaction.co/hs-fs/hubfs/logo_black_medium-1.png?width=145&height=48&name=logo_black_medium-1.png)](https://www.mobileaction.co/) - [Website](https://www.mobileaction.co/) - [Help Center](https://helpcenter.mobileaction.co/en) Open main navigation Close main navigation - [Website](https://www.mobileaction.co/) - [Help Center](https://helpcenter.mobileaction.co/en) Advice and answers from the MobileAction Team - There are no suggestions because the search field is empty. 1. [Help Center](https://helpcenter.mobileaction.co/en?hsLang=en) 2. [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en) 3. [CPP A/B Testing](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#cpp-a-b-testing) # Create an Ad Switch test for CPP A/B Testing Use this setup to test multiple custom product pages within a single ad group by rotating ads within the same ad group. This article explains how to create a Switch test using **Ad** switching. If you want to duplicate ad groups and rotate which ad group is active instead, learn how to [create an Ad Group Switch test for CPP A/B Testing](https://helpcenter.mobileaction.co/en/create-an-ad-group-switch-test-for-cpp-a-b-testing?hsLang=en). ### Before you start Keep these points in mind: - You must select **one ad group with sufficient traffic for the last 28 days**. - You can select **2–4** custom product pages. - In this setup, each custom product page (including the default product page if selected) is duplicated as a **separate ad** within the same ad group. - **Only one ad runs at a time.** The system rotates which ad is active based on the switch interval. - During setup, you can choose whether to **keep Automations, AI Smart Bidding, and Budget Allocation active** or **temporarily disable them** to create a more unbiased test environment. - Select a **desired precision and the confidence level**, and the system will show the **test period**. To understand how switching periods are determined, go to [How are switch periods chosen in CPP A/B Testing](https://helpcenter.mobileaction.co/en/how-are-switch-periods-chosen-in-cpp-a-b-testing?hsLang=en). ### **Instructions** 1. Open **CPP A/B Testing** from the navigation menu. ![ad-switch-1](https://helpcenter.mobileaction.co/hs-fs/hubfs/Help%20Center%20Images/CPP%20A-B%20Testing/ad%20switch/ad-switch-1.png?width=670&height=359&name=ad-switch-1.png) 2. Start a new test. ![ad-switch-2](https://helpcenter.mobileaction.co/hs-fs/hubfs/Help%20Center%20Images/CPP%20A-B%20Testing/ad%20switch/ad-switch-2.png?width=670&height=359&name=ad-switch-2.png) 3. Choose the **single ad group** you want to test. ![ad-switch-3](https://helpcenter.mobileaction.co/hs-fs/hubfs/Help%20Center%20Images/CPP%20A-B%20Testing/ad%20switch/ad-switch-3.png?width=670&height=445&name=ad-switch-3.png) 4. Pick **up to four** custom product pages to add to the setup. ![ad-switch-4](https://helpcenter.mobileaction.co/hs-fs/hubfs/Help%20Center%20Images/CPP%20A-B%20Testing/ad%20switch/ad-switch-4.png?width=670&height=425&name=ad-switch-4.png) 5. **Choose Switch as the testing method** to run variants in separate time periods. ![ad-switch-5](https://helpcenter.mobileaction.co/hs-fs/hubfs/Help%20Center%20Images/CPP%20A-B%20Testing/ad%20switch/ad-switch-5.png?width=670&height=402&name=ad-switch-5.png) 6. **Choose Ad as the switching method.** The system will create one ad per custom product page and rotate the active ad. ![ad-switch-6](https://helpcenter.mobileaction.co/hs-fs/hubfs/Help%20Center%20Images/CPP%20A-B%20Testing/ad%20switch/ad-switch-6.png?width=670&height=496&name=ad-switch-6.png) 7. Decide whether **Automations, AI Smart Bidding, and Budget Allocation** should stay active during the test or be temporarily disabled. 8. Choose your **desired precision and the confidence level**. The system uses it to determine test timing. ![ad-switch-7](https://helpcenter.mobileaction.co/hs-fs/hubfs/Help%20Center%20Images/CPP%20A-B%20Testing/ad%20switch/ad-switch-7.png?width=670&height=222&name=ad-switch-7.png) 9. Review your selections. Your test is ready to be started. ![ad-switch-8](https://helpcenter.mobileaction.co/hs-fs/hubfs/Help%20Center%20Images/CPP%20A-B%20Testing/ad%20switch/ad-switch-8.png?width=670&height=401&name=ad-switch-8.png) When the timer ends, the clones are paused, the original ad group resumes, and the table line flips from 'Running' to 'Completed'. If you stop the test before its scheduled end date and time, the system will automatically revert to the original asset, with no manual reactivation required. ### After you finish Once your test is running, you can track its progress immediately. 1. Navigate back to the CPP A/B Testing dashboard. 2. Locate your test in the list to see its status (Running, Completed, Stopped) and its start/end dates. 3. Click on the arrow in each line to monitor performance metrics such as Impressions, TTR, and CR. You can switch between table and chart view and review the test log for event history. To learn more about monitoring, check out [How do you monitor and interpret tests in CPP A/B Testing](https://helpcenter.mobileaction.co/en/how-to-monitor-cpp-a-b-tests-in-the-dashboard?hsLang=en). ### Related links - [What is the Switch method in CPP A/B Testing](https://helpcenter.mobileaction.co/en/what-is-the-switch-method-in-cpp-a-b-testing?hsLang=en) - [Ad Switch vs Ad Group Switch in CPP A/B Testing](https://helpcenter.mobileaction.co/en/ad-switch-vs-ad-group-switch-in-cpp-a-b-testing?hsLang=en) - [How are switch periods chosen in CPP A/B Testing](https://helpcenter.mobileaction.co/en/how-are-switch-periods-chosen-in-cpp-a-b-testing?hsLang=en) - [What are the requirements and limits for CPP A/B Testing](https://helpcenter.mobileaction.co/en/what-are-the-requirements-and-limits-for-cpp-a-b-testing?hsLang=en) - [How do you monitor and interpret tests in CPP A/B Testing](https://helpcenter.mobileaction.co/en/how-to-monitor-cpp-a-b-tests-in-the-dashboard?hsLang=en) --- ### Need more help? If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat! - [Quick Guide to MobileAction](https://helpcenter.mobileaction.co/en/quick-guide-to-mobileaction?hsLang=en) - [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#main-content) - [Apple Ads Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#apple-ads-integration) - [AI Assistant](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-assistant) - [Overview](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#overview) - [Ads Manager](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ads-manager) - [Automations](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#automations) - [CPP A/B Testing](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#cpp-a-b-testing) - [AI Keyword Planner](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-keyword-planner) - [AI Smart Bidding](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-smart-bidding) - [Budget Allocation](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#budget-allocation) - [Benchmarks](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#benchmarks) - [MMP Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#mmp-integration) - [ASO Intelligence](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#main-content) - [Metadata Optimizer](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#metadata-optimizer) - [App Update Timeline](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#app-update-timeline) - [Creative Monitoring](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#creative-monitoring) - [Localization](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#localization) - [Keyword Tracking](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-tracking) - [Competitor Keywords](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#competitor-keywords) - [Keyword Inspector](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-inspector) - [Keyword Trends](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-trends) - [Keyword Translator](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-translator) - [Organic CPP Results](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#organic-cpp-results) - [ASO Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#aso-report) - [Visibility Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#visibility-report) - [Download Share](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#download-share) - [Store Analytics](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#main-content) - [Revenue Snapshot](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#revenue-snapshot) - [Organic Acquisition Dashboard](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#organic-acquisition-dashboard) - [Download Report](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#download-report) - [Conversion Funnel View](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#conversion-funnel-view) - [Analytics Overview](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#analytics-overview) - [Search Ads Intelligence](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#main-content) - [Search Result/App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-app) - [Search Result/Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-keyword) - [Search Result/Competitor](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-competitor) - [Today Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#today-tab) - [Search Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-tab) - [Product Pages](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#product-pages) - [Top Advertisers](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#top-advertisers) - [CPP by Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-keyword) - [CPP by App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-app) - [CPP by Category](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-category) - [CPP on Ad Networks](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-on-ad-networks) - [App Intelligence](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#main-content) - [Compass Explore](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-explore) - [Compass Trace](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-trace) - [Compass Impact](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-impact) - [App Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#app-profile) - [Publisher Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#publisher-profile) - [Featured Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#featured-apps) - [Category Rankings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#category-rankings) - [Reviews](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#reviews) - [AI Review Reply](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ai-review-reply) - [Ratings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ratings) - [Similar Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#similar-apps) - [In-App Events](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#in-app-events) - [Promotional Content](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#promotional-content) - [Top Charts](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#top-charts) - [Biggest Movers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-movers) - [Biggest Losers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-losers) - [Ad Intelligence](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#main-content) - [Creative Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-analysis) - [Advertiser Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#advertiser-analysis) - [Ad Publisher Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#ad-publisher-analysis) - [Developer Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#developer-analysis) - [Top Advertisers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-advertisers) - [Top Ad Publishers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-ad-publishers) - [Top Creatives](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-creatives) - [Top Developers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-developers) - [App Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#app-collections) - [Creative Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-collections) - [Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#main-content) - [MobileAction CMP Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#mobileaction-cmp-troubleshooting) - [ASO Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#aso-intelligence-troubleshooting) - [Search Ads Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#search-ads-intelligence-troubleshooting) - [Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#main-content) - [MobileAction Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#mobileaction-integrations) - [SearchAds.com Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#searchads-com-integrations) - [SSO Configuration](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#sso-configuration) - [Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#main-content) - [MobileAction Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#mobileaction-settings) - [SearchAds.com Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#searchads-com-settings) - [Single Sign-On Configuration Guides](https://helpcenter.mobileaction.co/en/settings?hsLang=en#single-sign-on-configuration-guides) [![Chill listening crop-3](https://helpcenter.mobileaction.co/hs-fs/hubfs/logo_black_medium-2.png?width=165&height=55&name=logo_black_medium-2.png "Chill listening crop-3")](https://www.mobileaction.co) Build app store marketing on AI, automation and expertise Copyright © 2025, MobileAction