CPP by Category Overview
CPP By Category reveals the custom product pages running in any App Store category, app taxonomy, or game taxonomy.
Use it to study CPP strategies across your space rather than for a single app or keyword, and identify which apps are actively investing in custom product pages in your category.
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Learn what CPP By Category is, how category-level CPP data works, and when to use it in your Apple Ads competitive analysis.
Learn
Filter by category, app taxonomy, or game taxonomy to load every custom product page detected in your chosen segment.
Understand creatives, taxonomy, category, first seen, and last seen, and how to read them to spot active CPP strategies.
Switch storefronts and adjust the date range to analyze CPP activity for a specific market and time window.
Need more help?
If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.