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Competitor Keywords Overview

Competitor Keywords helps you uncover every gap, overlap, and edge in your competitors' organic keyword strategies so you can find terms worth targeting and see exactly where you stand in the market. This section covers how the tool works and how to use both comparison views.

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About Competitor Keywords

Learn what Competitor Keywords shows, how the two comparison tabs work, and what the keyword table columns mean.

Compare keyword performance

Find keyword gaps with Direct Comparison

Compare your app against one competitor using a Venn diagram to see unique and shared organic keywords, then explore each segment in detail.

Compare keyword overlap across multiple competitors

Use the Multi Comparison tab to line up your app against up to four competitors and see how rankings compare across all of them for every keyword.

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Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.