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Compare promotional content across multiple apps

App Events tab lets you add up to 9 apps and view their promotional content side by side. Use this to benchmark campaign frequency, event types, and creative approaches across your key competitors at once.

Add apps to compare

  1. Open Promotional Content from the App Intelligence menu.
  2. Select your main app from the search bar or the My Apps dropdown.
  3. Click Compare up to 9 apps below the tab bar.
  4. Search for each additional app by name and select it from the suggestions.
  5. Each added app‘s content appears in the view.

Keep in mind!

If you don’t see any promotional content in the tool, first check if you have the right store selected.

Read the comparison

Each column shows one app’s promotional content independently, split into Live Events, Ended Events, and Available Events. Scan to compare:

  • How frequently each app runs promotions within the selected date range.
  • Which event types each app favors, such as Major Updates versus seasonal Events.
  • Whether certain apps cluster their promotions around the same calendar moments.
  • Which apps have Available Events lined up, signaling upcoming campaigns to watch.

Remove an app from the comparison

Click the app checkbox at the top of the page to deselect any app and remove its content from the view.

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Need more help?

If you have further questions or run into any issues, reach out to your dedicated Customer Success Manager or contact the support team via live chat.