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Analyze keyword metrics with Keyword Analysis

The Keyword Analysis tab in Keyword Inspector shows a detailed breakdown of any keyword ( its volume, difficulty, impression share distribution, 90-day volume history, and the apps currently ranking for it), so you can assess its potential before targeting it.

If you want to compare this keyword against others instead, go to Compare keyword performance across terms.

Before you start

Keyword Inspector does not require you to have any keywords tracked in your account. You can analyze any keyword for any app store and storefront.



Select the correct store (App Store or Google Play Store) and storefront using the toggles and country selector at the top right before searching. If you are working with a non-English storefront, you can turn on the Translation (EN) toggle to display keyword text in English.

How to use it

1. Open Keyword Inspector from the MobileAction platform navigation menu. The tool opens on the Keyword Analysis tab by default.

2. Type the keyword you want to analyze into the search bar and click Analyze. The tool loads all data sections for that keyword.

3. Review the Overview panel at the top: Volume, Difficulty, and Ranked Apps. These three numbers give you an immediate read on how popular the keyword is, how competitive it is, and how many apps are fighting for it.

 

4. Check the Top 3 Categories panel to see which app verticals this keyword is most relevant to and their percentage share of total searches. If your app is in a category with a high share, the keyword is likely a good fit. If your category has a low share, consider whether the keyword is genuinely relevant to your audience.

5. Review the Organic Impression Share donut chart. The top three apps and their percentage share of organic impressions are listed alongside the chart. Click See more to view the full breakdown. Use this to understand which apps dominate organic visibility for this keyword.


6. Review the Apple Ads Impression Share donut chart to see which apps are investing in paid presence for this keyword. Click View all to see the complete list. A keyword where paid impression share is highly concentrated in a few apps may be expensive to compete on through Apple Ads.

7. Scroll down to the Volume History chart to see how search volume has changed over the last 90 days. Hover over any point on the chart to see the exact volume value for that date. Use this to identify whether volume is stable, growing, or declining before committing to a keyword.

8. Review the Organic Keyword Search Results table below the chart. Each row is an app currently ranking for this keyword. The Title and Subtitle columns show whether the keyword appears in that app's metadata: Yes or No. Use this to see how many top-ranking apps are explicitly using this keyword in their title or subtitle versus ranking without it.

9. To add any app from the Organic Keyword Search Results table as a competitor in your account, click the plus icon on that app's row. To set it as your main app, click the grid icon on that app's row.

10. To explore related keywords quickly, click any term in the Relative Keywords bar below the search bar. Each relative keyword shows its volume score inline. Clicking one runs a new Keyword Analysis for that term immediately.

After you finish

If the keyword looks worth targeting, add it to your tracking list from the Add keywords to Keyword Tracking page.

If you want to compare this keyword's volume and impression share against similar terms before deciding, go to Compare keyword performance across terms.

Related links

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.