AI Smart Bidding Overview

AI Smart Bidding helps you keep keyword bids aligned with the targets that matter for your Apple Ads campaigns. You can optimize toward CPI, CPA, cost per goal, ROAS, or impression share from a single AI Smart Bidding page.

Use AI Smart Bidding to manage performance-focused campaigns, protect brand visibility, and optimize for both short-term and longer-term revenue goals.

Choose what you want to do

Learn

• About AI Smart Bidding
  Understand what AI Smart Bidding does, where it applies, and which target strategy fits your campaign goal.

Set up

• How to create an AI Smart Bidding setup
  Create a new setup, choose a target strategy, select the applied level, and enter your target value.

Manage

• How to manage AI Smart Bidding setups
  Filter, edit, export, update target values, and control setup status from the AI Smart Bidding table.

Monitor

• How to review AI Smart Bidding logs and performance
  Open a setup’s performance view and logs to understand how results are trending and what changed over time.

Fix or optimize

• AI Smart Bidding best practices and FAQs
  Review best practices, common questions, and optimization tips for AI Smart Bidding setups.

Need more help?

If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via live chat.