AI Assistant Overview
The AI Assistant answers questions about your Apple Ads data in natural language, directly inside the platform. Ask about performance, campaign structure, metric changes, or Apple Ads concepts, and get a direct answer, usually with a supporting table. Every conversation is scoped to a campaign group you select, so answers are grounded in your own account data.
The AI Assistant is available in open beta. This section explains why it exists, how to get access and grant the required consent, how to phrase questions for the best answers, how conversations work, and what the assistant can and cannot do.
Get started
Learn why the AI Assistant exists, the five kinds of questions it answers, and how it recommends without ever changing your account.
Get started with the AI Assistant
Open the assistant via the Ask AI button, select a campaign group, and ask your first question.
Enable Generative AI Features consent
Grant admin-controlled consent to activate the AI Assistant and other generative AI features, either from Settings or directly in the Ask AI window.
Using the assistant
Ask questions and get better answers
Phrasing tips, how time ranges are handled, and the example question cards that get you started.
Find, rename, delete, and return to conversations, and see how answers behave in the background.
Understand the answers
What the AI Assistant can and can't answer
The question types it covers, how it treats your data, and the limits it will state openly.
Rate any response and tell us what was wrong or missing; feedback shapes quality during the open beta.
Quick answers
Short answers to the most common questions, from missing Ask AI buttons to why some keywords are excluded from an analysis.
Need more help?
If you have any questions, feel free to reach out to your dedicated Customer Success Manager or contact us through live chat.