---
title: AI Assistant Overview
description: The AI Assistant answers questions about your Apple Ads data in natural language, directly inside the platform.
---
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1. [Help Center](https://helpcenter.mobileaction.co/en?hsLang=en)
2. [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en)
3. [AI Assistant](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-assistant)
# AI Assistant Overview
The AI Assistant answers questions about your Apple Ads data in natural language, directly inside the platform. Ask about performance, campaign structure, metric changes, or Apple Ads concepts, and get a direct answer, usually with a supporting table. Every conversation is scoped to a campaign group you select, so answers are grounded in your own account data.
The AI Assistant is available in open beta. This section explains why it exists, how to get access and grant the required consent, how to phrase questions for the best answers, how conversations work, and what the assistant can and cannot do.
### Get started
[About the AI Assistant](https://helpcenter.mobileaction.co/en/about-the-ai-assistant?hsLang=en)
Learn why the AI Assistant exists, the five kinds of questions it answers, and how it recommends without ever changing your account.
[Get started with the AI Assistant](https://helpcenter.mobileaction.co/en/get-started-with-the-ai-assistant?hsLang=en)
Open the assistant via the Ask AI button, select a campaign group, and ask your first question.
[Enable Generative AI Features consent](https://helpcenter.mobileaction.co/en/enable-generative-ai-features-consent?hsLang=en)
Grant admin-controlled consent to activate the AI Assistant and other generative AI features, either from Settings or directly in the Ask AI window.
### Using the assistant
[Ask questions and get better answers](https://helpcenter.mobileaction.co/en/ask-questions-and-get-better-answers?hsLang=en)
Phrasing tips, when the assistant asks before answering, how to ask for keyword suggestions, and the example question cards that get you started.
[Manage your chats](https://helpcenter.mobileaction.co/en/manage-your-chats?hsLang=en)
Find, rename, delete, and return to conversations, and see how answers behave in the background.
### Understand the answers
[What the AI Assistant can and can't answer](https://helpcenter.mobileaction.co/en/what-the-ai-assistant-can-and-cant-answer?hsLang=en)
The question types it covers, how it treats your data, and the limits it will state openly.
[How the AI Assistant treats your data](https://helpcenter.mobileaction.co/en/how-the-ai-assistant-treats-your-data?hsLang=en)
Reporting time and attribution settings, analysis levels, minimum data thresholds, N/A Impression Share, and how Overall Impression Share is calculated.
[Bid recommendations explained](https://helpcenter.mobileaction.co/en/bid-recommendations-explained?hsLang=en)
The two signals behind every bid recommendation, the decision matrix, and the reasoning for each outcome.
[Give feedback on responses](https://helpcenter.mobileaction.co/en/give-feedback-on-responses?hsLang=en)
Rate any response and tell us what was wrong or missing; feedback shapes quality during the open beta.
### Quick answers
[AI Assistant FAQ](https://helpcenter.mobileaction.co/en/ai-assistant-faq?hsLang=en)
Short answers to the most common questions, from missing Ask AI buttons to why some keywords are excluded from an analysis, each linking to the article with the full details.
---
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If you have any questions, feel free to reach out to your dedicated Customer Success Manager or contact us through live chat.
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- [Apple Ads Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#apple-ads-integration)
- [AI Assistant](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-assistant)
- [Overview](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#overview)
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