---
title: Ads Manager Overview
description: Ads Manager is the campaign management and reporting tool in the MobileAction campaign management platform.
---
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2. [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en)
3. [Ads Manager](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ads-manager)
# Ads Manager Overview
Ads Manager is the campaign management and reporting tool in the MobileAction campaign management platform. It gives you a single place to monitor performance, analyze results, and manage your Apple Ads campaigns across every level of your account, from campaign groups down to individual keywords.
This page links to all Ads Manager articles organized by topic. If you are new to the product, start with the Get Started section. If you are looking for a specific feature, find the relevant section below.
### Get started
- [What is Ads Manager](https://helpcenter.mobileaction.co/en/what-is-ads-manager?hsLang=en)
Learn what Ads Manager is, how it is organized, and what you can do with it.
- [How to view campaign layers in Ads Manager](https://helpcenter.mobileaction.co/en/how-to-view-campaign-layers-in-ads-manager?hsLang=en)
Understand how Campaign Groups, Apps, Campaigns, Ad Groups, Keywords, Search Terms, Ads, Custom Product Pages, and Negative Keywords are structured and when to use each layer.
- [Understand metrics in Ads Manager](https://helpcenter.mobileaction.co/en/understand-metrics-in-ads-manager?hsLang=en)
Find definitions for every metric available in Ads Manager, including ad performance, in-app conversion, cohort, and custom metrics.
### Create campaigns and assets
- [Create a campaign in Ads Manager](https://helpcenter.mobileaction.co/en/create-a-campaign-in-ads-manager?hsLang=en)
Set up a new Apple Ads campaign by selecting your app, ad placements, storefront, budget, and ad group settings in a single creation flow
- [Create an ad group in Ads Manager](https://helpcenter.mobileaction.co/en/create-an-ad-group-in-ads-manager-?hsLang=en)
Add a standalone ad group to an existing campaign and configure its targeting, bidding, audience, and creative settings.
- [Add keywords to an ad group](https://helpcenter.mobileaction.co/en/add-keywords-to-an-ad-group?hsLang=en)
Select keywords from organic, paid, and ASO-tracked suggestions, enter them manually, set match types, and apply them to your ad groups.
- [Add an ad in Ads Manager](https://helpcenter.mobileaction.co/en/add-an-ad-in-ads-manager?hsLang=en)
Create an ad by selecting a custom product page as the creative source and preview how it appears across devices before saving.
- [Add negative keywords in Ads Manager](https://helpcenter.mobileaction.co/en/add-negative-keywords-in-ads-manager?hsLang=en)
Exclude specific search terms from your campaigns or ad groups at either the campaign or ad group level.
### View and report
- [Customize table columns in Ads Manager](https://helpcenter.mobileaction.co/en/customize-table-columns-in-ads-manager?hsLang=en)
Add, remove, and reorder columns in the table view, and save column configurations as presets to keep your view consistent across sessions.
- [Create custom columns in Ads Manager](https://helpcenter.mobileaction.co/en/create-custom-columns-in-ads-manager?hsLang=en)
Build calculated metrics using the formula builder. Choose from Default, Goal-Based, or Category-Based column types depending on your reporting needs.
- [Understand the graph in Ads Manager](https://helpcenter.mobileaction.co/en/understand-the-graph-in-ads-manager?hsLang=en)
Learn how to read the performance graph, choose which metrics to plot using the Total Summary cards, and adjust chart granularity between daily, weekly, and monthly views.
- [Use time selection and compare periods in Ads Manager](https://helpcenter.mobileaction.co/en/use-time-selection-and-compare-periods-in-ads-manager?hsLang=en)
Select date ranges, switch between install time and event time, and compare two periods side by side to spot performance changes.
- [Use data segmentation in Ads Manager](https://helpcenter.mobileaction.co/en/use-data-segmentation-in-ads-manager?hsLang=en)
Break down your campaign data using the Group By feature. Segment by campaign structure, storefront, ad placement, label, campaign type, or time to get a more granular view of performance.
- [Advanced filters: build multi-level filters](https://helpcenter.mobileaction.co/en/advanced-filters-build-multi-level-filters?hsLang=en)
Create filters with multiple conditions using AND/OR logic, group related conditions, compare metrics across levels, and apply them across Campaigns, Ad Groups, and Keywords layers.
- [Trend filters: filter by changes over time](https://helpcenter.mobileaction.co/en/trend-filters-filter-by-changes-over-time?hsLang=en)
Filter campaigns, ad groups, or keywords based on how a metric has increased or decreased compared to a previous period, and combine trend conditions with other filter logic.
- [Save, reuse, and delete filters](https://helpcenter.mobileaction.co/en/save-reuse-and-delete-filters?hsLang=en)
Save any filter configuration under a custom name, reapply saved filters in future sessions without rebuilding them, and delete saved filters you no longer need.
- [Eligibility, limitations, and tooltips for advanced filters](https://helpcenter.mobileaction.co/en/eligibility-limitations-and-tooltips-for-advanced-filters?hsLang=en)
Understand which filter types are available at each layer, why certain filters or metrics may appear greyed out, and what the tooltip messages mean when a condition cannot be applied.
- [Examples and best practices for advanced filters](https://helpcenter.mobileaction.co/en/examples-and-best-practices-for-advanced-filters?hsLang=en)
See practical examples of filter combinations UA managers and app growth teams use to spot performance issues, identify high-spend low-return keywords, and surface trends quickly.
- [Build scheduled reports in Ads Manager](https://helpcenter.mobileaction.co/en/build-scheduled-reports-in-ads-manager?hsLang=en)
Set up automated report exports delivered by email or Slack on a recurring schedule, manage existing reports, and review past delivery runs.
- [Track platform-level actions with Change History](https://helpcenter.mobileaction.co/en/track-platform-level-actions-with-change-history?hsLang=en)
Review a chronological log of all edits, creations, duplications, and deletions made across your account.
### Edit and manage
- [Edit your campaigns in Ads Manager](https://helpcenter.mobileaction.co/en/edit-your-campaigns-in-ads-manager?hsLang=en)
Update campaign and ad group settings, adjust daily budgets inline, and manage targeting and bidding configurations directly from Ads Manager.
- [Use Quick Edit in Ads Manager](https://helpcenter.mobileaction.co/en/use-quick-edit-in-ads-manager?hsLang=en)
Make fast updates to campaign names, budgets, regions, and ad group settings across multiple rows without opening each item individually.
- [Use bulk actions in Ads Manager](https://helpcenter.mobileaction.co/en/use-bulk-actions-in-ads-manager?hsLang=en)
Select multiple items and apply actions across campaigns, ad groups, keywords, and other layers at the same time.
- [How to manage AI Smart Bidding keyword settings in Ads Manager](https://helpcenter.mobileaction.co/en/how-to-manage-ai-smart-bidding-keyword-settings-in-ads-manager?hsLang=en)
Detailed steps on freezing or unfreezing keywords and setting AI Smart Bidding bid limits.
---
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