---
title: Add keywords as negative keywords
description: This article explains both negative keyword flows.
---
[Skip to content](https://helpcenter.mobileaction.co/en/add-keywords-as-negative-keywords#main-content)
[](https://www.mobileaction.co/)
- [Website](https://www.mobileaction.co/)
- [Help Center](https://helpcenter.mobileaction.co/en)
Open main navigation
Close main navigation
- [Website](https://www.mobileaction.co/)
- [Help Center](https://helpcenter.mobileaction.co/en)
Advice and answers from the MobileAction Team
- There are no suggestions because the search field is empty.
1. [Help Center](https://helpcenter.mobileaction.co/en?hsLang=en)
2. [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en)
3. [AI Keyword Planner](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-keyword-planner)
# Add keywords as negative keywords
Use this action to add selected keywords from your discovery results or saved lists as negative keywords at the campaign or ad group level.
This article explains both negative keyword flows. If you want to add keywords as targeted keywords instead, see [Add keywords to an ad group](https://helpcenter.mobileaction.co/en/add-keywords-to-an-ad-group-ai-kw-planner?hsLang=en).
### Before you start
Keep the following in mind:
- You can add up to 30 keywords in a single operation.
- You can target up to 5 campaigns or 5 ad groups in a single operation.
- Only search results campaigns are supported. Search tab, Today tab, and product page campaigns are not eligible.
- Automated ad groups cannot receive negative keywords.
- You can only work with campaigns and ad groups that belong to the Campaign Group currently selected in the top-right corner of AI Keyword Planner.
### Add negative keywords to campaigns
#### Step 1: Select campaigns
1. Select the keywords you want to add from the Keyword List or the Saved Keywords table.
2\. Click **Add as Negative Keyword** in the bulk action bar.
3\. In the modal, select **Campaign** as the target level.
4\. Select up to 5 campaigns. Only search results campaigns are shown as active.
5\. Click **Continue**.
#### Step 2: Configure keyword settings
Select a match type for each keyword. Available options are Broad Match and Exact Match. If you do not select a match type, the system assigns Broad Match by default.
Review your match type selections and click **Continue**.
#### Step 3: Review and confirm
The Review screen shows all selected keywords across each selected campaign. The system checks whether a keyword with the selected match type already exists as a negative keyword in each campaign.
If a conflict is found, the keyword is shown with a warning badge for that campaign. You can remove it from a specific campaign using the inline remove action. The same keyword can be valid for one campaign and flagged for another, and the review handles them separately.
1. Review the keyword list across all selected campaigns.
2. Remove any conflicting keywords if needed.
3. Click **Save** to execute the action.
### Add negative keywords to ad groups
#### Step 1: Select ad groups
1. Select the keywords you want to add from the Keyword List or the Saved Keywords table.
2. Click **Add as Negative Keyword** in the bulk action bar.
3. In the modal, select **Ad Group** as the target level.
4\. Select the campaigns whose ad groups you want to target. The ad groups for those campaigns appear on the right side of the modal.
5\. Select up to 5 ad groups. Once 5 are selected, the remaining checkboxes are disabled.
6\. Click **Continue**.
#### Step 2: Configure keyword settings
Select a match type for each keyword. If you do not select a match type, the system assigns Broad Match by default.
Review your settings and click **Continue**.
#### Step 3: Review and confirm
The Review screen shows all selected keywords across each selected ad group. The system checks for conflicts within each ad group scope. A keyword can be valid in one ad group and flagged in another.
1. Review the keyword list.
2. Click **Save** to execute the action.
### What you see on the Activity screen
When the **Add to Ad Group** or **Add as Negative Keyword** action finishes, a confirmation screen appears showing the result for each keyword. This screen is shown once at the end of the operation and is not accessible again after you navigate away.
- **Success:** The keyword was added as a negative keyword.
- **Failed:** The keyword could not be added. The reason is shown next to the keyword.
A keyword can show mixed results, for example, successfully added to one campaign but failed for another. The Activity screen shows the outcome per target, so you have a complete view.
From the Activity screen, you can click Go to Ads Manager to continue managing your campaigns, or Back to Keyword Planner to return to the recommendation table. Your previously selected keywords remain selected when you return.
### Related links
[Add keywords to an ad group](https://helpcenter.mobileaction.co/en/add-keywords-to-an-ad-group-ai-kw-planner?hsLang=en)
[Save keywords](https://helpcenter.mobileaction.co/en/save-keywords?hsLang=en)
[Discover keywords by app](https://helpcenter.mobileaction.co/en/discover-keywords-by-app?hsLang=en)
[Discover keywords by keyword](https://helpcenter.mobileaction.co/en/discover-keywords-by-keyword?hsLang=en)
[Requirements and limits for AI Keyword Planner](https://helpcenter.mobileaction.co/en/requirements-and-limits-for-ai-keyword-planner?hsLang=en)
---
### Need more help?
If you have further questions, contact your dedicated Customer Success Manager or reach the support team via live chat.
- [Quick Guide to MobileAction](https://helpcenter.mobileaction.co/en/quick-guide-to-mobileaction?hsLang=en)
- [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#main-content)
- [Apple Ads Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#apple-ads-integration)
- [AI Assistant](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-assistant)
- [Overview](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#overview)
- [Ads Manager](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ads-manager)
- [Automations](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#automations)
- [CPP A/B Testing](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#cpp-a-b-testing)
- [AI Keyword Planner](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-keyword-planner)
- [AI Smart Bidding](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-smart-bidding)
- [Budget Allocation](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#budget-allocation)
- [Benchmarks](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#benchmarks)
- [Market Finder](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#market-finder)
- [App Performance](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#app-performance)
- [MMP Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#mmp-integration)
- [ASO Intelligence](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#main-content)
- [Metadata Optimizer](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#metadata-optimizer)
- [App Update Timeline](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#app-update-timeline)
- [Creative Monitoring](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#creative-monitoring)
- [Localization](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#localization)
- [Keyword Tracking](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-tracking)
- [Competitor Keywords](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#competitor-keywords)
- [Keyword Inspector](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-inspector)
- [Keyword Trends](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-trends)
- [Keyword Translator](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-translator)
- [Organic CPP Results](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#organic-cpp-results)
- [ASO Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#aso-report)
- [Visibility Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#visibility-report)
- [Download Share](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#download-share)
- [Store Analytics](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#main-content)
- [Revenue Snapshot](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#revenue-snapshot)
- [Organic Acquisition Dashboard](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#organic-acquisition-dashboard)
- [Download Report](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#download-report)
- [Conversion Funnel View](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#conversion-funnel-view)
- [Analytics Overview](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#analytics-overview)
- [Search Ads Intelligence](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#main-content)
- [Search Result/App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-app)
- [Search Result/Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-keyword)
- [Search Result/Competitor](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-competitor)
- [Today Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#today-tab)
- [Search Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-tab)
- [Product Pages](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#product-pages)
- [Top Advertisers](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#top-advertisers)
- [CPP by Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-keyword)
- [CPP by App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-app)
- [CPP by Category](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-category)
- [CPP on Ad Networks](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-on-ad-networks)
- [App Intelligence](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#main-content)
- [Compass Explore](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-explore)
- [Compass Trace](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-trace)
- [Compass Impact](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-impact)
- [App Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#app-profile)
- [Publisher Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#publisher-profile)
- [Featured Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#featured-apps)
- [Category Rankings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#category-rankings)
- [Reviews](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#reviews)
- [AI Review Reply](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ai-review-reply)
- [Ratings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ratings)
- [Similar Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#similar-apps)
- [In-App Events](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#in-app-events)
- [Promotional Content](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#promotional-content)
- [Top Charts](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#top-charts)
- [Biggest Movers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-movers)
- [Biggest Losers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-losers)
- [Ad Intelligence](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#main-content)
- [Creative Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-analysis)
- [Advertiser Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#advertiser-analysis)
- [Ad Publisher Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#ad-publisher-analysis)
- [Developer Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#developer-analysis)
- [Top Advertisers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-advertisers)
- [Top Ad Publishers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-ad-publishers)
- [Top Creatives](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-creatives)
- [Top Developers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-developers)
- [App Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#app-collections)
- [Creative Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-collections)
- [Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#main-content)
- [MobileAction CMP Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#mobileaction-cmp-troubleshooting)
- [ASO Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#aso-intelligence-troubleshooting)
- [Search Ads Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#search-ads-intelligence-troubleshooting)
- [Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#main-content)
- [MobileAction Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#mobileaction-integrations)
- [SearchAds.com Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#searchads-com-integrations)
- [SSO Configuration](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#sso-configuration)
- [Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#main-content)
- [MobileAction Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#mobileaction-settings)
- [SearchAds.com Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#searchads-com-settings)
- [Single Sign-On Configuration Guides](https://helpcenter.mobileaction.co/en/settings?hsLang=en#single-sign-on-configuration-guides)
[](https://www.mobileaction.co)
Build app store marketing on AI, automation and expertise
Copyright © 2025, MobileAction