---
title: About CPP by App
description: CPP By App is a tool in Search Ads Intelligence that lists every custom product page an app runs in Apple Ads.
---
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3. [CPP by App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-app)
# About CPP by App
CPP By App is a tool in Search Ads Intelligence that lists every custom product page an app runs in Apple Ads, including the default product page. Use it to see how an app is tailoring its store presence for different paid audiences and which creatives it pairs with each variant.
### What CPP By App shows you
Search for any app and the tool loads a table of every custom product page detected for that app. Each row shows the page label, a creative preview including screenshots and any promotional text, the App Store category, impression share within the selected market and date range, and the first seen date.
### When to use CPP By App
- Study how a competitor structures its custom product pages to understand how it tailors messaging for different paid audiences.
- Identify which CPP variants are capturing the most impression share and study the creative decisions behind high-performing pages.
- Track first seen dates to spot recently launched CPPs that may reflect a new creative or targeting strategy.
- Switch markets to see how a competitor’s CPP strategy varies by storefront.
### Related links
- [View an app’s custom product pages](https://helpcenter.mobileaction.co/en/view-an-apps-custom-product-pages-in-cpp-by-app?hsLang=en)
- [Read the custom product page performance metrics](https://helpcenter.mobileaction.co/en/read-the-custom-product-page-performance-metrics-in-cpp-by-app?hsLang=en)
- [Set the region and date range](https://helpcenter.mobileaction.co/en/set-the-region-and-date-range-in-cpp-by-app?hsLang=en)
---
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