Compass Explore is a competitive analysis dashboard that helps you compare an app with selected competitors in one place.
You can use Explore to review multiple performance and visibility signals together, instead of checking each tool separately. This tool can help you understand how your app and competitors are changing across rankings, ratings, updates, creatives, ads, visibility, metadata, and app details.
When to use Compass Explore
Use Compass Explore when you want to:
- Compare your app with selected competitors.
- Review competitor activity from one dashboard.
- Investigate why an app may be growing or declining.
- Compare rankings, ratings, updates, creatives, ads, visibility, metadata, and app details.
- Review activity for a selected app store, country, and time period.
- Create a shareable PDF report for your team.
Explore provides a broad view of your competitive position. For a more detailed analysis of one area, open the related MobileAction tool from the relevant Explore section.
What you can compare in Explore
Compass Explore includes the following sections.
Category Ranking
Compare the selected apps using:
- Category
- Category ranking
- Overall ranking
- Ranking changes
- Visibility Score
You can switch between Daily Rankings and the Ranking History Chart.
Review & Rating
Compare:
- Current app rating
- Number of reviews
- Rating and review activity during the selected period
App Update Timeline
View app updates for your app and selected competitors on a shared calendar.
Use this section to identify when competitors released new app versions and compare update activity across the selected period.
Creative Explorer
Compare the App Store creative assets used by the selected apps.
Available views include:
- Icon
- Screenshots
- Preview Video
- In-App Events
The Icon view also shows the colors used by each app and the most commonly used colors in the category.
Apple Ads Intelligence
Compare Apple Ads activity for the selected apps.
Available views include:
- Apple Ads Impressions
- Custom Product Pages
The Apple Ads Impressions view shows detected paid keywords and the estimated impression share of each selected app.
Brand Protection
Review how selected competitors appear for your app’s brand-related keywords.
Available views include:
- Organic Protection
- Paid Protection
Use this section to compare competitor positions across organic and paid search results.
App Visibility
Compare app visibility across countries and storefronts.
Available views include:
- Visibility Map
- Historical Visibility Chart
- Localization Performance
The Visibility Map provides a country-level comparison of the selected apps’ visibility scores.
Featuring Analysis
Compare App Store featuring activity for the selected apps during the selected period.
Available views include:
- Total Number of Featuring
- Featuring Growth
Ad Intelligence
Review advertising activity outside Apple Ads for your app and selected competitors.
Available views include:
- New Creatives
- Best Creatives
- Advertisers Summary
Depending on the selected view, you can compare:
- Creatives
- Media types
- Ad networks
- Impression Share
- Active duration
- Creative status
Metadata
Compare the App Store metadata used by the selected apps.
Available views include:
- Title
- Subtitle
- Description
The table also shows the character count for each metadata field.
App Details
Compare app-level information, including:
- Current version
- Category
- Release date
- Last update
- App size
- Price
- Supported Apple features and devices
How Explore connects to detailed tools
Explore gives you a summary view of various MobileAction tools on one dashboard. It helps you compare several signals at once and decide where to investigate further.
Some Explore sections include a navigation icon next to their names. You can use the icon to open the related tool in MobileAction. For example, you can move from a summary section in Explore to the full tool for rankings, reviews, creatives, market trends, featured apps, ad creatives, or app profile details.
Use Explore to compare multiple signals in one place. Use the detailed tools when you need deeper analysis for one specific area.
Related links
- Set up an app and competitor comparison in Explore
- Understand Compass Explore sections
- Navigate from Explore to detailed tools
- Download and share a Compass Explore PDF report
Need more help?
If you have questions about Compass Explore, contact your Customer Success Manager or reach the support team through live chat.