---
title: About App Performance
description: App Performance gives you a portfolio-level view of your app performance, competitive positioning, and optimization opportunities.
---
[Skip to content](https://helpcenter.mobileaction.co/en/about-app-performance#main-content)
[](https://www.mobileaction.co/)
- [Website](https://www.mobileaction.co/)
- [Help Center](https://helpcenter.mobileaction.co/en)
Open main navigation
Close main navigation
- [Website](https://www.mobileaction.co/)
- [Help Center](https://helpcenter.mobileaction.co/en)
Advice and answers from the MobileAction Team
- There are no suggestions because the search field is empty.
1. [Help Center](https://helpcenter.mobileaction.co/en?hsLang=en)
2. [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en)
3. [App Performance](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#app-performance)
# About App Performance
App Performance gives you a portfolio-level view of your app performance, competitive positioning, and optimization opportunities. It brings together performance metrics, AI-powered insights, Impression Share, competition trends, keyword bid recommendations, budget utilization, and placement opportunities in one place.
### Who can access App Performance
App Performance is available to Enterprise Apple Ads CMP clients. If you are a Free Apple Ads CMP user, App Performance is displayed with a lock icon, and you need to contact Sales to access it.
### What App Performance shows
Once you select at least one app, the dashboard includes four main sections.
The **Selected Apps Summary** provides an aggregated view of Spend, Installs, CPA, and CR for the apps selected in the App Selector.
The **AI Portfolio Summary** provides a concise, natural-language overview of portfolio performance and optimization opportunities based on the selected apps.
****
**App Comparison** lets you compare the selected apps side by side.
****
**Recommendations** provides optimization opportunities based on the selected app. It includes Display Placement Recommendations, Keyword Bid Recommendations for Top 50 Keywords, and Budget Utilization for Top 50 Campaigns.
If there is no available data for a section, **No Data** is displayed.
### Date range and currency
The dashboard uses a fixed last 28 days date range, excluding today. No additional date range can be selected. Display Placement Recommendations are an exception and display Q2 2026 data.
Data across App Performance is displayed in USD, regardless of your account currency.
### Related links
[How to analyze your app portfolio with App Performance](https://helpcenter.mobileaction.co/en/how-to-analyze-your-app-portfolio-with-app-performance?hsLang=en)
[How to compare apps in App Performance](https://helpcenter.mobileaction.co/en/how-to-compare-apps-in-app-performance?hsLang=en)
[How to review recommendations in App Performance](https://helpcenter.mobileaction.co/en/how-to-review-recommendations-in-app-performance?hsLang=en)
---
### Need more help?
If you have any questions, feel free to reach out to your dedicated Customer Success Manager or contact us through live chat.
- [Quick Guide to MobileAction](https://helpcenter.mobileaction.co/en/quick-guide-to-mobileaction?hsLang=en)
- [MobileAction CMP](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#main-content)
- [Apple Ads Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#apple-ads-integration)
- [AI Assistant](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-assistant)
- [Overview](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#overview)
- [Ads Manager](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ads-manager)
- [Automations](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#automations)
- [CPP A/B Testing](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#cpp-a-b-testing)
- [AI Keyword Planner](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-keyword-planner)
- [AI Smart Bidding](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#ai-smart-bidding)
- [Budget Allocation](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#budget-allocation)
- [Benchmarks](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#benchmarks)
- [Market Finder](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#market-finder)
- [App Performance](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#app-performance)
- [MMP Integration](https://helpcenter.mobileaction.co/en/mobileaction-cmp?hsLang=en#mmp-integration)
- [ASO Intelligence](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#main-content)
- [Metadata Optimizer](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#metadata-optimizer)
- [App Update Timeline](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#app-update-timeline)
- [Creative Monitoring](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#creative-monitoring)
- [Localization](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#localization)
- [Keyword Tracking](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-tracking)
- [Competitor Keywords](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#competitor-keywords)
- [Keyword Inspector](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-inspector)
- [Keyword Trends](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-trends)
- [Keyword Translator](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#keyword-translator)
- [Organic CPP Results](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#organic-cpp-results)
- [ASO Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#aso-report)
- [Visibility Report](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#visibility-report)
- [Download Share](https://helpcenter.mobileaction.co/en/aso-intelligence?hsLang=en#download-share)
- [Store Analytics](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#main-content)
- [Revenue Snapshot](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#revenue-snapshot)
- [Organic Acquisition Dashboard](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#organic-acquisition-dashboard)
- [Download Report](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#download-report)
- [Conversion Funnel View](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#conversion-funnel-view)
- [Analytics Overview](https://helpcenter.mobileaction.co/en/store-analytics?hsLang=en#analytics-overview)
- [Search Ads Intelligence](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#main-content)
- [Search Result/App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-app)
- [Search Result/Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-keyword)
- [Search Result/Competitor](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-result-competitor)
- [Today Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#today-tab)
- [Search Tab](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#search-tab)
- [Product Pages](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#product-pages)
- [Top Advertisers](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#top-advertisers)
- [CPP by Keyword](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-keyword)
- [CPP by App](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-app)
- [CPP by Category](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-by-category)
- [CPP on Ad Networks](https://helpcenter.mobileaction.co/en/search-ads-intelligence?hsLang=en#cpp-on-ad-networks)
- [App Intelligence](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#main-content)
- [Compass Explore](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-explore)
- [Compass Trace](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-trace)
- [Compass Impact](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#compass-impact)
- [App Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#app-profile)
- [Publisher Profile](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#publisher-profile)
- [Featured Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#featured-apps)
- [Category Rankings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#category-rankings)
- [Reviews](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#reviews)
- [AI Review Reply](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ai-review-reply)
- [Ratings](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#ratings)
- [Similar Apps](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#similar-apps)
- [In-App Events](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#in-app-events)
- [Promotional Content](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#promotional-content)
- [Top Charts](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#top-charts)
- [Biggest Movers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-movers)
- [Biggest Losers](https://helpcenter.mobileaction.co/en/app-intelligence?hsLang=en#biggest-losers)
- [Ad Intelligence](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#main-content)
- [Creative Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-analysis)
- [Advertiser Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#advertiser-analysis)
- [Ad Publisher Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#ad-publisher-analysis)
- [Developer Analysis](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#developer-analysis)
- [Top Advertisers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-advertisers)
- [Top Ad Publishers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-ad-publishers)
- [Top Creatives](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-creatives)
- [Top Developers](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#top-developers)
- [App Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#app-collections)
- [Creative Collections](https://helpcenter.mobileaction.co/en/ad-intelligence?hsLang=en#creative-collections)
- [Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#main-content)
- [MobileAction CMP Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#mobileaction-cmp-troubleshooting)
- [ASO Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#aso-intelligence-troubleshooting)
- [Search Ads Intelligence Troubleshooting](https://helpcenter.mobileaction.co/en/troubleshooting?hsLang=en#search-ads-intelligence-troubleshooting)
- [Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#main-content)
- [MobileAction Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#mobileaction-integrations)
- [SearchAds.com Integrations](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#searchads-com-integrations)
- [SSO Configuration](https://helpcenter.mobileaction.co/en/integrations?hsLang=en#sso-configuration)
- [Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#main-content)
- [MobileAction Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#mobileaction-settings)
- [SearchAds.com Settings](https://helpcenter.mobileaction.co/en/settings?hsLang=en#searchads-com-settings)
- [Single Sign-On Configuration Guides](https://helpcenter.mobileaction.co/en/settings?hsLang=en#single-sign-on-configuration-guides)
[](https://www.mobileaction.co)
Build app store marketing on AI, automation and expertise
Copyright © 2025, MobileAction